Larry Pitts welcomes attendees and mentions the webinar will start at 12 PM EST.

The session is recorded and will be available on SharePoint and Intercom.

Focus on preparing marketing materials by repurposing existing content.

Discussion on when past performances become just experience and how to capture that content effectively.

Look for key metrics, testimonials, quantifiable benefits like cost savings and efficiency improvements.

Source documents: past proposals, project reports, client feedback, and performance reviews.

Evergreen content: valuable and reusable information.

Eliminate unnecessary files by focusing on the best content.

Use AI prompts to extract content like executive summaries, project timelines, and team bios.

Past proposals, project reports, client communications, and performance reviews.

Quantifiable benefits, key metrics, testimonials, and unique methodologies.

Developing custom capability statements and executive summaries.

Tailoring content to specific client needs and proposal requirements.

Demonstration of extracting executive summaries and methodologies using AI prompts.

Creating capability statements using extracted content.

Focus on core competencies, past performances, and value propositions.

Use extracted content to create case studies and press releases for marketing and SEO.

Structure press releases with headlines, key details, and quotes.

Develop briefings and presentations showcasing capabilities and successes.

Encouragement to use AI tools for content repurposing and marketing.

Invitation to upcoming webinars and availability of recorded sessions.

Keep documents updated and manage evergreen content effectively.

Choose AI models based on specific needs and capabilities for better results.

Reach out for help via Intercom for additional support and resources.