What are Store Credits?

Store credits help businesses to convert first-time or one-time customers into loyal and repeat customers. Issuing store credits motivates customers to purchase more and earn more credit points that can be used for future purchases. Store credit is similar to offering cashback for every purchase made by the customer. In most cases, store credits come with a 1:1 ratio (i.e.) 1 store credit = 1 USD/1 GBP/1 INR. Store credit cards are automatically created for customers without a card / new customers.