Understanding Aura's Unique Approach to User Acquisition
Aura takes a distinct approach to User Acquisition (UA), diverging from the paths of traditional UA channels.
Focusing on Long-Term Value
At Aura, we recognize the unique impact of on-device installs, leading us to prioritize long-term objectives like D30 retention over short-term metrics like D7.
Our primary aim is to deliver users who exhibit high Lifetime Value (LTV) over an extended period.
Remember, a lack of immediate post-install activity doesn't necessarily spell failure for your campaign. The true value often unfolds over a longer timeline.
Measuring Post-Install Quality:
Wondering how to assess post-install quality? We've got you covered. Watch this informative video by Jess Overton, Director of Demand at Aura, as he demonstrates how to obtain a cohorted view of in-app events right from your dashboard:
By embracing Aura's long-term perspective, you can align your strategies with the overarching goal of nurturing high-value users, ensuring a robust return on your campaign investments.