Let's face it, no one wins every Opportunity. Though it can be tough to watch Projects slip away, missed Opportunities can still provide inputs to strengthen processes in your company and improve your close ratio.

When an Opportunity is lost, Cloud allows you to capture the reason why it was lost. Cloud will show some common reasons and the user who marks the Opportunity as "Lost" will be prompted to select one of the reasons and can optionally include a brief description to provide more context.

When your Cloud account is created it is populated with some most common lost reasons. You can customize this list of reasons in "Settings > Opportunity > Opportunity Lost Reasons."

Over time, when you want to analyze why you're losing opportunities, you can always go to the Sales Report and see the "Lost Opportunities" Bar Chart to compare the lost reasons.

The chart will show a breakdown of lost reasons, the number of opportunities lost, and the total business lost for those reasons.