Digital Menu

Make it a pleasure for people to use your online menus

Steve Jennings avatar
Written by Steve Jennings
Updated over a week ago

Your digital menus are the way customers place orders with you electronically. Fresto’s system ensures that they are simple to use for the customer, and easy for you to manage on your side. You can have one or more digital menus, depending on things like whether you allow takeaways, have a separate wine menu, or only cater for in-house guests.

Branding

Your online menus need to reflect and project your brand. Fresto supports this by letting you customize them in terms of logos, wording, colors, look and feel, and so forth.

Navigation bar: Administration > Settings

Page: Configuration

To make sure your digital menus reflect your brand, follow these steps:

  1. Click Brand

  2. Work through each of the sections called Logo, Color, Brand description, Website and Products layout in turn:

    1. Logo: In this section you can upload two versions of your logo: one for use on a light background and, if you choose, one for use on a dark background. It’s important that the background in the logo image be transparent, so png format is ideal. In addition, you can use the Generate print logo button to create a version of your logo that is in the correct format for printing.

    2. Color: In this section you can decide on the color you would like to use for links and buttons.

    3. Brand description: In this section you can set the texts corresponding to your slogan, business description, and ‘about us’ information. This is also the section where you can choose to hide your venue name from the menu (which you might choose to do if your logo itself contains the name).

    4. Website: Use this section to upload a background image for the website, or simply pick one from our list. You can choose a light or dark theme, and select which links you’d like to show on the page (e.g. In.House menu, Wine menu, Booking etc).

    5. Products Layout: In this section you can decide the kind of layout you want to use for your menus.

  3. Click Save.

You can change your SMS settings in the Brand view. Here you can decide whether customers receive an SMS when their takeaway order is received and/or ready. You can also decide whether you would like to receive an SMS when a customer places a takeaway or Special Event order.

Do you want to prevent in-house customers from ordering and paying online? If so, go to the Brand view and disable In-house paid orders.

Menu Links

There are several ways in which you can get your digital menus to your customers. For instance, you can embed links in your website, and you can generate QR codes so people can just point their phones to access a menu or join the door line.

Navigation bar: Administration > Links

Page: Takeaway

Here you can generate a QR code for your Takeaway menu. You can set the introductory text and label for the QR code. The label can be used for many purposes, such as defining a table or outdoor area, room service or a company. You can also set an expiration date and a discount if you wish.

An important feature is that you can generate a QR code for particular customers by clicking the Loyal customer button and searching by name, email or phone number. This allows you to give discounts to certain customers of your own choosing.

You also choose whether to disable sending an SMS when ordering from this QR code.

Navigation bar: Administration > Links

Page: In-house

Here you can generate a QR code for your In-house menu. In addition to setting the introductory text, you can set an expiration date and, optionally, a discount. With In-house menu QR codes, you must provide a Location (which you can select from those you have set up in the Floor Plans). Typically, you would print the QR code and place it physically on the table that corresponds to the Location. In this way, when customers order using the code, staff know exactly where the order has come from and exactly where it should be served. You also choose whether to disable sending an SMS when ordering from this QR code.

Navigation bar: Administration > Links

Page: Wine

Here you can generate a QR code for your Wine menu. Set the introductory text in the QR header field. You can also set an expiration date and a discount if you wish. You also choose whether to disable sending an SMS when ordering from this QR code.

Navigation bar: Administration > Links

Page: Special events

Here you can generate a QR code for your Special Events menu. In addition to setting the introductory text, you can provide an Event title. The QR code can be generated for particular customers by clicking the Loyal customer button and searching by name, email or phone number. You can also set an expiration date and a discount if you wish. You also choose whether to disable sending an SMS when ordering from this QR code.

Navigation bar: Administration > Links

Page: Room service

Here you can generate a QR code for your Room Service menu. In addition to setting the introductory text, you can generate the QR code for particular customers by clicking the Loyal customer button and searching by name, email or phone number. You can also set an expiration date and a discount if you wish. You also choose whether to disable sending an SMS when ordering from this QR code. For a Room Service QR code, you must provide a Location, while you can set by clicking the Select Location button.

Navigation bar: Administration > Links

Page: Door line

Here you can generate a QR code for your customers to join the door line.

Navigation bar: Administration > Links

Page: Wine

Here you can find links to all the different kinds of menus that you have made available, including Takeaway menu, In-house menu, Wine menu and Special menu.

Note that the first link is called Your website at Fresto, which takes you to a page you can use as a default web site if you don’t yet have one of your own.

Navigation bar: Administration > Links

Page: Embedded Links

Here you can find the instructions about how to embed the menus as widgets into your own web page.

On the right, you can email or print QR labels, as well as adjust the layout and branding.

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