The conversion rate tells you what percentage of your unique clicks have resulted in sales - the higher the conversion, the better. On your dashboard, you can see a section with conversion rate. This number is indicated as a percentage.
Tip: To increase your conversion rate, when promoting, you can showcase the clothing, try out the skincare products yourself and show your routine, show before and after pictures, or tell your followers how you use the product. Additionally, try to choose collaborators that match your profile, as this will create a greater likelihood of a call to action from your followers.