When talking about advertising, there are some important things that should be mentioned when you collaborate with companies and are about to promote for them.
Here are some things you MUST remember and ensure are fulfilled:
Make sure to clarify when there is an advertisement in the beginning of your post and story!
Always mark with "Advertisement for X" or "Ad for X"
Always mention the name of the company you are advertising for
You must clearly highlight for your followers what the background is for the mention
Remember that all rules apply to both post, text, and story.
To get the full overview of all rules for you as an influencer when it comes to advertising, hidden advertising, marking, etc., you can have to find the relevant regulation at your current location. Otherwise, you can also read more on our blog post right here.
See the following examples from our influencer, Camilla Bomund (@selvkaerligtvaegttab), showing what it could look like as you create posts and stories:
