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Workflow - Best Practices, Templates & FAQ

Amelia avatar
Written by Amelia
Updated this week

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Best Practice

Practice 1 - Non-Active Client Conversion

  • For lapsed clients who previously scheduled appointments but haven't rebooked in a while, you can create a reminder to encourage them to make a new booking.

  • After a designated period, evaluate whether they have scheduled an appointment. If they have, send a "Welcome Back" message along with an intake form, and tag them as "Converted/Recovered" to track returning clients. If they haven't booked yet, send another reminder. If no new bookings occur after a week, tag them as "No Further Booking" to identify clients who have not returned.

  • This strategy effectively boosts re-engagement and helps maintain an organized overview of client activity.


Practice 2 - Rebook Reminder For Daycare Client

  • You can establish an advanced rebook reminder specifically for your daycare clients to encourage additional bookings. Begin by selecting a trigger based on completed appointments and wait for four weeks to check if they’ve scheduled any upcoming appointments.

  • For clients who have the tag < VIP Client > , upon successful booking, offer them discounts for future purchases and add the < Converted > tag to monitor their engagement. For clients without the < VIP Client > tag, if they book, also provide potential discounts for future visits.

  • If clients do not schedule any further appointments, mark them as < No More Attempts > to track their engagement status effectively. This approach not only enhances client retention but also fosters loyalty through personalized incentives.


Practice 3 - Client Created

  • For instance, when you choose the trigger < Client Created > specify that it applies to client groups with the filter < Client Created From 'Manual' or 'Call in/Text in' >, you can set up a subsequent step to automatically send a tailored message to the new client.

  • This message could include an intake form to collect important documents, such as pet vaccination records, agreements, or even prompts for booking their first appointment.


Practice 4 - Vaccine Expired

  • Similarly, maintaining up-to-date vaccine records for your pets is crucial for the health and safety of all animals in your care.

  • By establishing a trigger with a filter such as < Pet Vaccine Expired More Than X Days > , you can automate the collection of vaccine documents. This can be achieved by sending an automated message to clients when they schedule an appointment or based on a customized time frequency you've tailored with.

  • This proactive approach ensures compliance with vaccination requirements and enhances the safety of your pet care environment.


Use the Workflow Template

Explore our range of workflow templates designed to simplify and enhance your grooming business operations. These customizable templates provide a ready-to-use framework that streamlines processes, improves efficiency, and fosters better client engagement.

Template 1: Welcome New Client

This automated workflow is designed specifically for new clients. Once a client is added to the system with a client status Prospect (has 0 appointments and was created from abandoned bookings, intake forms, calls, or messages), a message will be sent out automatically after the scheduled waiting time.

  • You can customize the client filter for the trigger, personalize the message content, or include an intake form to meet your specific needs.

  • Click on each workflow card to start editing the filter/wait time/message content


Template 2: Rebook Reminder

The Rebook Reminder Workflow Template is triggered immediately after an appointment is finished. For clients with no upcoming appointments, the system will wait four weeks before sending a rebooking reminder.

Unlike the automated message for rebook reminder, the rebook reminder Workflow template offers you the flexibility to narrow down client groups who will receive messages through specific client filters. This allows for more tailored communication with the clients who best fit your criteria in this workflow.

  • You can also enhance this workflow by adding steps like < Check Conditions >.

  • For example, if the client still has no upcoming appointments after the initial reminder, you can send another reminder message or assign a client tag after a time period.


Template 3: Outreach Campaign

The Outreach Campaign Workflow Template is designed to automatically send reminders based on timing and client actions to encourage bookings.

  • Each Monty on 1st at 10 AM, the system will check for clients with the filter < 0 upcoming appointments >.

  • If a client has no upcoming appointments scheduled, the system will wait two days before sending a campaign message to prompt them to book.

Important Note 1

Avoid setting the trigger to "check every day" within filter-based triggers.

  • This will repeatedly trigger the system filter and prompt to send messages to the same criteria clients daily, leading to unnecessary message duplication.

Important Note 2

To prevent sending messages to clients whose status has changed during the delay period, add a conditional check after each delay period.

  • For instance, after a two-day delay, check if the client has zero upcoming appointments.

  • This will ensure the message will only be sent to the clients who are still under 0 upcoming appointment status.

  • By adding a condition check after each delay, if the client still falls under the same criteria after the initial message, the system will wait an additional five days before sending a follow-up reminder, and then another reminder after a further seven days.


FAQ

What is automated flow?

  • In Moego, an automated flow is a feature that initiates a specific action or experience in response to a particular behavior or event. If you're familiar with other marketing tools, you may recognize automated flows as "automationcards" or "drip campaigns." These flows streamline communication and enhance user engagement by ensuring timely and relevant interactions.

How can I use condition nodes in workflow?

  • You can utilize condition nodes (in Check Condition action) to divide a single flow into two distinct paths, offering personalized experiences for different customer groups.

  • Each conditional split is based on criteria you establish, allowing you to segment individuals according to their responses, data, or activities.

  • This targeted approach enhances engagement and ensures that customers receive the most relevant communications.

How can I use advanced actions in a workflow?

  • You can use advanced actions to add tags to customers based on their results within flows. Automatically updating client tags enhances your understanding of customer behavior and preferences.

  • Additionally, more advanced actions, such as deleting/changing client tags, updating client/pet information, etc., will be available in future updates!

Can we drag the card to change the step order?

  • Sorry currently the workflow feature does not support dragging action cards.

  • You can insert more steps between actions, but you have to delete and re-add to edit and change the step order.

How much will the Workflow feature cost towards my SMS credit?

  • The Workflow will count any sending message as a 2-way message, similar to mass text, it will be the number of recipients x SMS for each message content.

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