Introduction
Your PassKit subscription offers an optional feature: Welcome Emails. When activated, PassKit will automatically send the Welcome Email to the recipient's email address after the pass is issued.
Welcome emails are a powerful tool to enhance user engagement during new membership enrollments. Automating this process ensures consistent communication and reduces the need for manual involvement.
What's in the Welcome Email?
The Welcome Email is designed to provide a seamless user experience. It includes:
A customizable message that tells the recipient about the digital pass.
A prominent button that directly links to the unique URL of their digital pass.
Welcome Email customization is enabled for Production Accounts only.
Visit here for more information.
The Pros
Here are a few of the benefits of using the PassKit Welcome Email:
Boost Engagement: Encourage immediate activation and usage of digital passes by delivering them directly to the recipient's inbox.
Enhance User Experience: Provide a seamless and personalized onboarding experience, making it easy for users to access and utilize their digital passes.
Streamline Your Workflow: Simplify your operations with a natively integrated solution. No need for additional email platforms or complex setups.
The Cons
Here are some reasons why you might not want to use the PassKit Welcome Email:
Redundancy: If you already have a robust email marketing strategy in place, sending a separate Welcome Email might be unnecessary.
Email Fatigue: Overloading your recipients with too many emails may lead to email fatigue and decreased engagement.
Brand Consistency: The PassKit Welcome Email template might not align perfectly with your brand's messaging and design aesthetic.
Data Privacy Concerns: If you have concerns about collecting and storing recipient email addresses, you might prefer to avoid using the Welcome Email feature.
The Welcome Email is optional
You do not need to distribute passes using the PassKit Welcome Email. If you already use email software, or want to send your passes using other channels (e.g. SMS) you can turn the Welcome Email off and connect your preferred applications to PassKit using the API or no-code automations like Make.com or Zapier.
Process
The Welcome Email can be enabled or disabled by toggling the feature on or off respectively. The location of the Welcome Email toggle depends on the project type.
Follow these steps to enable the feature for your membership campaign: Log into your PassKit account, navigate to the membership settings page, enable the 'Welcome Email' feature, customize the text to reflect your brand voice, and save the changes.
Here's where you can find the toggle for each project type.
Membership / Loyalty
To locate the Welcome Email Toggle, navigate to the Distribution Tab within your Membership or Loyalty project. This toggle enables or disables welcome emails for all tiers within the project.
Coupons
Step 1:
To manage the Welcome Email for a specific coupon offer:
Go to the Distribution Tab within your Coupon Project
Click on 'WELCOME EMAIL" for the desired Coupon Offer.
Step 2:
You'll see a toggle switch for the Welcome Email
Toggling this switch ON enables the Welcome Email for this specific offer;
Toggling it OFF disables the Welcome Email for this offer.
To manage Welcome Emails for other offers, go back to Step 1.
Tickets
To locate the Welcome Email Toggle, navigate to the Settings Tab within your Tickets project. Then click on Production Email Settings on the left hand side. This toggle enables or disables the welcome emails for all Ticket Types within the project.
Customizing the Welcome Email
For detailed instructions on editing the Welcome Email please refer to this article.
Consider these key points for customization: ensure consistency across campaigns, utilize placeholders for personalization (e.g., name, membership type), and align the email tone and design with your brand identity.
Conclusion
By enabling Welcome Emails, you can elevate your PassKit experience and ensure that your digital passes are easily accessible to your recipients.
Additionally, integrating Welcome Emails with tools like Mailchimp or leveraging customization options can further elevate the recipient's onboarding experience, ensuring their satisfaction and engagement.