Retargeting engaged customers never felt so easy using Rocketeer!
Our goal with this update was to make it insanely easy to launch a retargeting campaign in just a few clicks.
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1. On your Rocketeer dashboard, click on "Create":
2. In the Campaign Creator, click on "Click here to begin"
3. Choose the platform, Facebook, then click on "Continue"
4. Select "Retargeting." Make sure "Facebook Audience Terms of Service is Accepted." Hit "Continue."
5. Set your budget, you can click on the recommended budget or you can enter a custom amount. Click on "Continue"
6. For the special ad categories, select "No". Then click on "Continue"
7. Name your retargeting campaign. Hit "Continue."
8. On the next page, you'll see the Summary Screen. Compared to the standard campaign, this screen will say the Campaign Type is "Retargeting" and the Campaign to Retarget is the campaign that you selected in the previous step. Click on Create Campaign.
9. Just like any normal campaign, the next screen is going to look very similar. Click "Continue". All this is the same, as the standard campaign setup, but instead of Audience, it will show the Retargeting Audience section.
10. All this is the same, with the standard campaign set up, but instead of "Audience" it will show the "Retargeting Audience" section.
11. If you have the Retargeting Audience set up, you can choose whichever you'd like to use. If you don't have a Retargeting Audience set up, you can just create one by clicking on the blue "Create New Audience" link and following the prompts.
12. Typically, it will just ask you to Name the Retargeting Audience and how long you'd like to run the campaign. (We recommend β 30 days.)
13. Select the Retargeting Audience you'd like to use and click "Continue".
14. The next steps will be the same. You'd create your new retargeting ads. Everything is the same. Then you go to tracking. Everything here is exactly the same. And last but not least, you are ready to launch your ad. π