How to create a Push Notification campaign 

By creating push notification campaigns with SelfAdvertiser, you get access to Intango’s entire push notification supply and the reach of your desired audience. Push notification traffic delivers high user value and high engagement rates. 

1. Getting started

To get started creating your Push notification campaign, go to “My campaigns” in your SelfAdvertiser dashboard and select “New Campaign”. 

Choose between 3 available ad formats:

NB: Push notification campaigns do not require you to select Keyword or Run of Network targeting, as other campaign types do. The default is Run of Network.

2. Campaign Information 

Select a campaign group or create a new one and add a name to your Campaign.

3. Campaign Offer

Set up your campaign URL. This link will be the destination for each user clicking your ad.

4. Tokens

SelfAdvertiser suggests a variety of tokens to track and optimize your campaign performance. If you wish to track conversions, make sure you include the relevant parameter that will be followed by the @@CLICK-ID@@ token. 

To learn more about tracking tokens/ Macros for Performance tracking, read this article.

5. Campaign Optimization - Before you set up your bid, check the inventory to see the average bid and average available volume per Geo/OS.

Then Set your bid and budget-

The bidding model for Push notification campaigns is CPC. This means you ONLY pay when your ad is clicked by a user.

# Bid optimizer campaign (default option)

* Set parameters for Learning phase:

  • Learning bid - the bid of the traffic source on the learning phase

  • Learning budget per source - the budget of each source for the learning phase

* Set parameters for Optimized phase:

  • Max optimizing bid - the highest bid you are willing to bid

  • CPA goal - desired price per conversion

* Make sure you adjust the parameters according to your offer.

# Non-optimizer campaign - set up your bid according to your preferences

5.1 Start by selecting your CPC bid, this is the price you are willing to pay for a user clicking your ad and driven to your landing page.

5.2 Enter your daily budget to limit how much you will be spending on traffic driven to your campaign per day. *Note that due to the nature of the push notification format, late clicks may be generated when a user receives a notification on his or her device while the campaign is below the daily budget, but clicks on it after the daily budget is reached. SelfAdvertiser aims at ending 10% below your set daily budget in order to prevent overspend.

6. Geo-Targeting

Select the target geos for your campaign.

On optimizer campaigns, you can target only one geo per campaign.

7. Conversion tracking

A postback URL a.k.a. Conversion Pixel or Pixel, allows you to track the success of your campaign by reporting back an action that the user has completed on your destination site. Once the postback URL is implemented, you will be able to see how many conversions are generated from each site. Check How can I track conversions using a Postback URL?

On Auto-optimizer campaigns the pixel is required since the algorithm is programmed to optimize the sources based on the conversion data and according to your CPA goal. Without implementing a pixel, the Auto Optimizer cannot work.

8. Audience targeting 

The following targeting options are available:
#In-Page Push traffic
#Operating System
#Connection Type
#ISP blacklist

9. Create your ad

9.1 Add your ad title (max 40 characters), this is the headline your audience sees and generally the first thing they read. So make sure to write an eye catching title. 

9.2 Add your ad description (max 80 characters) in the box below the title. You are allowed to use emojis in both your title and ad description to improve your click through rate (CTR). Click on the emoji picker icon in the right side of the Title and Description box to easily add emojis. 

9.3 Next you add your ads visual content, i.e., an ad image, badge and icon. Images and icons are mandatory for Push campaigns. To read more about uploading and cropping images.

How to upload creatives to your Push Notification Ad

Within the creative section, you will be able to upload a badge, icon and an image for your Push notification ad. These are the visual attention grabber for your ad, therefore choosing them correctly is essential for the success of the campaign. 

In this article, we will take you through how to upload and crop your creatives correctly. 

1. Upload badge 

To upload a badge for your ad, click the “Drop an image or browse” button. This lets you choose any file, of the correct file format and within the allowed file size, from your computer:

Recommended size: 128x128 (Minimum size: 72x72)

Max file size 200kb

PNG only

The badge dimensions must be 1:1 (square)

Black&White image 

2. Upload Icon 

To upload an icon for your ad, click the “Drop an image or browse” button. This lets you choose any file, of the correct file format and within the allowed file size, from your computer:

The icon dimensions must be 1:1 (square).

Recommended size: 192x192 (Minimum size: 72x72)

Max file size 200kb

PNG/JPEG/JPG/GIF (animations not supported) 

The icon dimensions must be 1:1 (square)

*Please keep in mind that uploading an icon is Mandatory. 

3. Upload image

To upload an image for your ad, click the “Drop an image or browse” button. This lets you choose any file, of the correct file format and within the allowed file size, from your computer:

Recommended size: 720x360 (Minimum size: 360x180)

Max file size 1mb

PNG/JPEG/JPG/GIF (animations not supported) 

The image dimensions must be 2:1, meaning its width has to be twice its height.

4. Changing ad creatives after uploading a campaign 

If you have successfully uploaded a creative to your ad but are not satisfied with the look or the ad does not perform as expected, you can easily change it again. 

Simply click on your originally uploaded image. You will then be presented with the option to browse your device and upload a new one.

Changing that creatives will pause the campaign and resubmit for approval

5. Deleting an image after uploading a campaign

Deleting your ad image is easy: Simply click the ‘garbage can’ icon that appears in the bottom right corner of the uploaded image to remove it. 

6. Cropping

When your creative is successfully uploaded, you will have the ability to crop it to your desired size, while maintaining the necessary dimensions.

The crop tool selects the minimum image size by default (if the image is in the correct format) and allows you to crop.

In order to crop your chosen image, you can click on one corner of the image and drag it to adjust the size of the crop.



10. Campaign Delivery

Set "pause campaign" if you don't want it to start immediately upon approval.

11. Frequency Cap

Helps to control the minimum amount of time in between each time a single user is presented with your ad.

You have the option to adjust the frequency cap to either 6h, 12h, or 24h to control the time frame in which your ad will not be presented to a unique user again. 

NB: The frequency cap is determined based on the targeted user’s ID, IP address, and user agent. Users could, therefore, bypass the frequency if they access the internet from different devices, IP addresses, devices, and browsers.


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