Welcome to The Fall-Off Platform ("Platform"), operated by EVEN Labs Inc. ("EVEN," "we," "us," or "our") in collaboration with J. Cole and Fame House, a division of Fame House, Inc. ("Fame House"), operating under Universal Music Group. Fame House is the merchant of record for all purchases made through this Platform. Protecting your privacy is important to us. This Privacy Policy explains how we collect, use, share, and protect your personal information. By using the Platform, you agree to the terms outlined below.
1. Information We Collect
We collect the following types of information to enhance your experience on the Platform:
Personal Information Provided by You
Account Information: When you create an account, we collect your email address and/or phone number for authentication purposes via Magic.link, a secure two-factor authentication service.
Payment Information: All payments are processed through our third-party payment processor. We do not store your payment card information.
Marketing Preferences: With your explicit consent, we collect your preference to receive marketing communications via text message (powered by Twilio) or email.
Automatically Collected Information
Device and Usage Data: We collect data such as your IP address, device type, operating system, browser type, and usage patterns through cookies and similar technologies.
Cookies and Tracking Technologies: We use cookies and web beacons to personalize content, analyze our traffic, and understand how users interact with the Platform. You can manage your cookie preferences through your browser settings.
2. How We Use Your Information
We use your information to:
Provide and Improve Services: Deliver and enhance the Platform's services and user experience, including processing your pre-orders and purchases.
Authenticate Your Account: Verify your identity and keep out bots and unauthorized resellers.
Communicate with You: Send updates, offers, and notifications about new releases and J. Cole projects, with your consent.
Customer Support: Respond to your inquiries and provide support.
Security: Protect the security and integrity of the Platform.
Legal Compliance: Comply with legal obligations and enforce our agreements.
3. Marketing Communications and SMS
By opting in to receive marketing messages, you consent to receive text messages (powered by Twilio) and/or emails from J. Cole regarding new releases, exclusive offers, events, and updates. By opting in, you confirm that you are 13 years of age or older (with parental consent if under 18).
Consent is not a condition of purchase. You do not need to opt in to marketing messages to make a purchase on the Platform.
Message and data rates may apply. Message frequency varies. You can opt out at any time by replying STOP to any text message or by following the unsubscribe instructions in our emails. For help, reply HELP to any text message or contact support@even.biz.
4. How We Share Your Information
We do not sell your personal information. We may share your information in the following ways:
With Fame House and Universal Music Group
Fame House is the merchant of record for all purchases made through this Platform. We share your order information, shipping address, and contact details with Fame House to process and fulfill your orders. Fame House operates under Universal Music Group's privacy practices and policies.
With Service Providers
We share your data with third-party service providers to operate the Platform, including: Magic.link for authentication services, Twilio for SMS communications, payment processing providers, shipping and fulfillment partners, and analytics services. Each service provider has access only to the personal information necessary to perform their functions and must process it in accordance with this Privacy Policy.
As Required by Law
We may disclose your information to comply with legal obligations or respond to lawful requests by public authorities.
Business Transfers
In the event of a merger, acquisition, or asset sale, your personal information may be transferred.
5. Your Rights
You have the following rights regarding your personal information:
Right to Access | The right to be provided with a copy of your personal information |
Right to Rectification | The right to require us to correct any mistakes in your personal information |
Right to be Forgotten | The right to require us to delete your personal information in certain situations |
Right to Restriction | The right to require us to restrict processing of your personal information in certain circumstances |
Right to Data Portability | The right to receive your personal information in a structured, commonly used format |
Right to Object | The right to object to processing of your personal information for direct marketing |
To exercise your rights, contact us at support@even.biz.
Your Rights in California
Under California's "Shine the Light" law (Cal. Civ. Code § 1798.83), California residents are entitled to request information about personal information shared with third parties for direct marketing purposes. We do not share your personal information with third parties for their direct marketing purposes. We do not support Do Not Track ("DNT") requests.
6. Data Security
We use industry-standard measures to protect your personal information, including SSL/TLS encryption for data transmission, restricted access to personal data, and regular security assessments. While we strive to protect your data, no method of transmission over the internet or electronic storage is completely secure.
7. Retention of Your Information
We retain your personal information only as long as necessary to provide the Platform's services, comply with legal obligations, resolve disputes, and enforce our agreements. Retention periods vary depending on the type of data and legal requirements.
8. Cookies and Similar Technologies
We and our third-party service providers use cookies and other tracking mechanisms to track information about your use of our Platform. A cookie is a small file placed on your device. You may refuse to accept cookies by adjusting your browser settings; however, this may affect your ability to use certain features of the Platform. We use performance and analytics cookies to understand how users interact with the Platform and to improve our services.
9. Third-Party Links
The Platform may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies.
10. Children's Privacy
Our Platform requires users to be at least 18 years of age to create an account and make purchases. We do not knowingly collect personal information from children under 13. For marketing communications only, users who are at least 13 years of age may opt in with verifiable parental consent if under 18. If we become aware that a child under 13 has provided us with personal information, we will delete it. If you believe we have collected information from a child under 13, please contact us at support@even.biz.
11. International Data Transfers
We may transfer your personal information to jurisdictions other than the one from which we collected it. If we do transfer your personal information to another jurisdiction, we will ensure appropriate safeguards are in place to protect your information consistent with applicable data protection laws.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. We will notify you of significant changes by posting the revised policy on the Platform and updating the "Last Updated" date above. Your continued use of the Platform after such changes constitutes your acceptance of the updated Privacy Policy.
13. Governing Law
This Privacy Policy is governed by the laws of the State of New York, without regard to its conflict of law principles.
14. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
Platform and Privacy Inquiries:
EVEN Labs Inc.
Email: support@even.biz
Address: 313 N Plankinton Ave., Milwaukee, WI 53203 USA
Order-Related Inquiries:
Fame House / Universal Music Group
Do Not Sell My Personal Information
We do not sell personal information. However, if you wish to formally opt out, please contact us at support@even.biz.
15. Accessibility
We are committed to making the Platform accessible to all users, including those with disabilities. If you experience any difficulty accessing any part of the Platform or have suggestions for improving accessibility, please contact us at support@even.biz. If you are using a screen reader and are having problems using this website, please call 866-682-4413 for assistance. We will work with you to provide the information or service you need through an alternative communication method that is accessible to you.