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Content Ideas & Thought Starters

Building out engaging and diversified content is key to effectively engaging candidates.

Abode's platform enables teams to personalize and segment their content via 6 components: Surveys, Text Boxes, Buttons, Checklists, Text Boxes, and Candidate File Upload.

We recommend breaking your content down and including no more than 3 components per step. We also recommend diversifying your components (i.e. don't just have all Text Boxes or all Buttons!). Below is an outline of each component type, how it can be best used, and some content ideas to get you started!

Surveys

Create a custom Survey with multiple-choice, short-answer, or number-scale options. We recommend incorporating a minimum of 1 survey into each Template. Examples include:

  • Experience surveys

  • Mid-point and final evaluations

  • Swag requests or mailing information

  • Preference/poll surveys (for activities, event planning, mentor pairings, etc.)

Tip: Survey results are collected on an individual basis and can be exported within your Dashboard.

Buttons

Use Buttons to link out to external sites or URLs. You can also use emojis when creating buttons for an engaging (and fun!) experience. Use buttons for:

  • Event RSVPs

  • Booking or calendar links

  • Shared drive documents or forms

  • Company store to order swag

Checklists

Create a custom Checklist to coordinate action items or reminders that may have been distributed across a variety of steps. Checklists to consider include:

  • Pre-interview checklist

  • Prepare for day 1 checklist

  • Onboarding checklist

  • Pre-event checklist

  • End of program/offboarding checklist

Content Upload

Upload images, videos, and PDFs to your Template. The Content Upload component also supports GIFs, memes, and other social-oriented features to keep your candidates engaged. Examples include:

  • Welcome videos

  • Video testimonials from past interns or alumni

  • Funny/relevant GIFs or memes

  • Holiday cards & greetings

  • Snapshots of the office

  • Graphics or documents around company history, mission, or values

Text Box

Text Boxes are a great way to display simple text copy within a Template step.

  • Welcome message from C-suite

  • Short-form company updates or notices

  • Onboarding or role expectations

  • Text-based testimonials

Candidate File Upload

The Candidate File Upload component allows candidates to upload documents directly to the Abode platform.

  • Upload onboarding documents

  • Upload headshots

Tip: Uploaded documents can be found in the individual Candidate view.


Content Thought Starters

Now that you understand the 6 different types of components, it's time to think about the content to include in your Template! Below are some themes and ideas to get you started:

General Company Information

  • Company overview

    • History, business units, products & solutions, partners, etc.

  • Social media

  • Industry trends, news, or awards

  • Welcome from CEO/executive team

Company Culture

  • Company mission, vision, and values

  • DEI&B content

  • Employee testimonials

  • BRG or ERG opportunities

  • Volunteer or engagement opportunities

Upskilling & Personal Growth

  • Skills/training materials

  • Career progression content

  • Building a personal brand

Onboarding

  • Background check

  • Benefits, taxes, and payroll information

  • I9 forms

  • Headshot

  • Office expectations (dress code, parking, etc.)

  • General housing information

  • City guide

  • Transportation information

  • Laptop and tech set-up information

Engagement Opportunities

  • Introductions to mentors or buddies

  • Meet your cohort (Tip: Abode's Forum & Directory are a great way to build community!)

  • Team meetings and introductions

  • Invitations to happy hours, coffee chats, or lunch and learns

  • Professional development workshops

Program Information

  • Program overview

  • Goals & expectations

  • Timeline of events

  • Sample projects

  • Participating teams in the program

  • Mentorship opportunities

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