Integrating your marketplace accounts with Acenda allows for centralized management of inventory, orders, and product data. While each marketplace (such as Target Plus, Amazon, or Walmart) has unique requirements, this guide outlines the universal steps for connecting and configuring any sales channel integration.
Before you start: Have your marketplace credentials ready. Most channels need an API key, Seller ID, or similar; a few (like Shopify) connect through the marketplace's own login screen instead. Either way, you'll use them in Phase 2.
Phase 1: Initiating the Connection
Open Integrations: In the sidebar, under CHANNELS, click Integrations.
Browse channels: Click New in the top right to open the channel catalog.
Add the channel: Find your marketplace in the list and click + Add.
Start configuring: Once it appears in your Integrations list, click Edit next to it.
Phase 2: Core Settings & Authorization
Everything that controls how this channel behaves lives in the Settings tab, split across a few sub-tabs:
General: The Enabled switch turns data sync on for this channel. Further down, Warehouse Details maps each of the marketplace's own locations to one of your Acenda Warehouses — stock only flows to this channel from warehouses you've mapped here. If you map more than one, drag the rows into priority order; the Routing Modes section just below uses that order (see table below).
Notifications: Add the email addresses of anyone who should be alerted about sync failures or listing issues on this channel.
Authorization: Most channels ask for credentials here — an API key, Seller ID, or similar, depending on the marketplace. A few channels, including Shopify, use the marketplace's own authorization screen instead of this tab; Acenda redirects you there automatically when you connect. See Shopify Acenda Integration for that walkthrough.
Warehouse Routing Modes
When more than one warehouse is mapped to a channel, Acenda works through these rules in order to decide which one ships each order:
Rule | What it does |
Ship Complete | Tries first to ship the entire order from a single mapped warehouse that has enough stock for every line. |
Priority | If no single warehouse can fill the whole order, falls back to the drag-and-drop order you set under Warehouse Details. |
Proximity | Also only used when Ship Complete can't be met — picks the warehouse geographically closest to the customer for the remaining lines. |
Default | Catches anything the other rules didn't resolve and ships it from your designated default warehouse. |
Routing only decides which of your warehouses ships an order on this channel — it has no effect on what gets listed or synced to the marketplace.
Phase 3: Templates & Advanced Tabs
Depending on the channel, you may also see these tabs alongside Settings:
Generic Templates: Global rules or placeholder attributes some marketplaces require for item creation. This is most common on Mirakl-based channels such as Macy's and Kohl's.
Posting Templates: Maps your internal product attributes to the exact fields the marketplace requires for a listing. See Building a Posting Template for the full walkthrough.
Inventory Floor: Set a buffer number in this channel's settings (for example, 5). Acenda holds back that many units from the stock it sends, and reports 0 to the marketplace once stock is at or below that level, so you don't oversell. See How to Set an Inventory Floor for a Marketplace.
Commonality and Certifications: A handful of channels add their own extra tabs for category-specific rules or marketplace certification requirements. These are specific to that channel — check its own setup guide if you see one.
Watch for this: Some channels have a setting like Enable Item Setup (sometimes labeled Enable Item Content Push). If it's off, Acenda won't create new listings for items you add later — and because this fails silently, no error appears anywhere. If brand-new items aren't showing up on a channel at all, this setting is the first thing to check.
Monitoring Integration Health
Once you've saved your settings, use the other tabs on this channel to keep an eye on it:
Dashboard and Products: See which items are live, pending, or need attention, plus historical sales performance for this channel.
Channel Events: A log of the messages Acenda has sent to and received from the marketplace — useful when you need to see exactly what was sent for a specific item or order.
Change Log: A history of configuration changes made to this integration, so you can see what changed and when.
If an item shows an error, go to CHANNELS > Item Issues — see How to Fix Marketplace Listing Errors. If an item simply hasn't shown up with no error at all, work through the Marketplace Listing Issues: Troubleshooting Checklist instead.
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Still stuck? Contact Acenda Support and let us know which marketplace and which step you're on.
Keywords
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