PII Data Masking and Obfuscation

As part of our commitment to being a trusted solution partner to marketplaces, Acenda automatically removes PII data from our system after 30 days. This ensures that sensitive customer personal information, such as complete addresses, is overwritten for all orders, leaving only city, state, and zip code intact. This approach prevents using sensitive information for unauthorized purposes while maintaining the data structure for analysis, testing, and third-party (vendor) sharing.

It is important to note that it is the Acenda Client's responsibility to adhere to each marketplace's PII rules and regulations. Additionally, clients should not rely on Acenda to monitor or enforce compliance with these rules. Compliance with marketplace PII requirements remains the sole responsibility of the Acenda Client.

The sanitized data in Acenda looks like the examples shown here.