How do I add videos to my Product Detail Pages?
Adding video to your Product Detail Pages (PDPs) is a great way to engage guests and boost sales. Videos are featured prominently in the image carousel, and we've observed a 17x lift in conversion when a guest views a product video.
Please note that our Target+ API does not currently process video uploads. To add videos to your products, please follow the manual submission process outlined below.
Video Requirements
Before submitting, please ensure your video and corresponding files meet the following technical, accessibility, and content requirements.
File & Formatting Specifications
Item Association: Videos must be associated with a TCIN (Target's item identifier). If a single video applies to multiple items, please provide a list of all relevant TCINs.
Video Format: MP4
Closed Captioning Format: VTT
Note: A VTT file is required for every video to meet our accessibility standards. Please review our Accessibility Guidelines for more information.
Technical Specifications
Length: Up to 3 minutes. (Recommended: 30-60 seconds)
File Size: Between 1MB and 500MB.
Resolution: 1280×720 (720p). Videos with a higher resolution will be automatically transcoded down to 720p.
Bitrate: 3000 kb/s or lower.
Video Codec: H.264
Audio Codec: AAC
Additional Requirements
You must have secured full usage rights for all video content submitted.
Videos must align with Target's brand values. Content deemed inappropriate will not be uploaded.
We do not accept links to YouTube or other video hosting platforms.
How to Submit Your Videos
You have two options for submitting your video content.
Option 1: Submit Directly to Target's Content Team
Compose an email to CAM.ProductContent@target.com.
In your email, please state that you are a Target+ Partner requesting to upload a product video.
The Product Content team will reply with a secure link to a folder where you can upload your files.
Upload your MP4 video file, the required VTT closed captioning file, and a list of the TCIN(s) it should be associated with.
Option 2: Use Our Service Provider, StoryXpress
You can also work directly with our video service partner, StoryXpress, to submit your content.
Pricing:
Video Submission: A flat fee of $10 per video. This video can be applied to multiple TCINs.
VTT File Creation: If you do not have a VTT file, StoryXpress can create one for an additional $50 per video.
A bulk discount is available for submissions of over 500 videos.
To Get Started, Contact the StoryXpress team at contact@storyxpress.co and dhawal@storyexpress.co.
Important Information
How to Find Your TCINs: You can find your TCINs by generating an Inventory and Price Report for all your published items. The TCINs are listed in Column A.
Turnaround Time: This is a manual process. Please allow up to 5 business days from submission for your video to appear on Target.com.
Product Variations: Videos can only be submitted for the primary "variation parent" item. They cannot be applied to individual "child" variations.
Once submitted, the Target+ team will review your request and process the uploads. They will contact you through the support ticket if there are any issues with the provided links or information.