Target+ allows a minimal set of basic HTML tags to ensure a consistent, secure, and clean user experience across the platform.
The main takeaway for sellers is to use HTML for structure and basic emphasis, not for custom styling or linking.
Allowed HTML Tags
This is the complete list of tags that are safe.
<b> or <strong> - Makes text bold.
<i> or <em> - Makes text italic.
<p> - Creates a paragraph, adding a space between blocks of text.
<br> - Creates a single line break within a block of text.
<ul> - Starts a bulleted (unordered) list.
<ol> - Starts a numbered (ordered) list.
<li> - Designates an item within a <ul> or <ol> list.
Prohibited HTML Tags & Attributes
Using any HTML outside of the allowed list will likely be stripped out or could cause their product submission to fail. Target specifically blocks tags that could compromise security, user experience, or site branding.
AVOID using:
Links: <a>
Images: <img> (Images must be uploaded via the Target Partners Online portal).
Styling: <style>, <font>, and any inline style="..." attributes (e.g., color, font-size).
Scripts: <script>
Headers: <h1>, <h2>, <h3>, etc.
Tables: <table>, <tr>, <td>
Structural Tags: <div>, <span>, <iframe>