Target+ only accepts a small, fixed set of basic HTML tags in your product description and bullet point fields. Anything outside that list is likely to be stripped out by Target+, or can cause the item update to fail, so it’s worth checking your formatting before you save.
The short version: use HTML for structure and basic emphasis only, meaning bold, italics, paragraphs and lists. Don’t use it for custom styling, links or images.
Allowed HTML tags
These are the tags Target+ accepts:
<b> or <strong> – bold text.
<i> or <em> – italic text.
<p> – starts a new paragraph.
<br> – a single line break.
<ul> – starts a bulleted list.
<ol> – starts a numbered list.
<li> – a list item inside <ul> or <ol>.
Tags and attributes to avoid
Acenda passes your description HTML through as entered. It’s Target+ that strips or rejects anything outside the allowed list. Avoid:
Links: <a>
Images: <img>. Don’t add an image tag inside the description text. Add product images on the item itself instead (see Where you edit descriptions in Acenda below).
Styling: <style>, <font>, and any inline style="..." attributes (color, font-size and so on).
Scripts: <script>
Headings: <h1>, <h2>, <h3> and so on.
Tables: <table>, <tr>, <td>
Structural tags: <div>, <span>, <iframe>
Example of a clean description
Sticking to the allowed tags still gives you a readable, well-formatted description:
<p>Keep your kitchen organized with this 6-piece stainless steel mixing bowl set.</p>
<ul>
<li>Nesting design saves cabinet space</li>
<li>Dishwasher safe</li>
<li>Includes airtight lids</li>
</ul>
<p>Perfect for everyday prep or gifting.</p>
Where you edit descriptions in Acenda
In the sidebar, under CATALOG, click Items.
Find the item and click the eye icon to open it.
On the Details tab, edit the Description field. This is your catalog description, and it’s shared across channels unless you override it for one.
If your catalog also sends Target+ Bullet Feature fields, they usually live in the Additional Attributes section of the same Details tab (the exact field names depend on how your catalog is set up). They follow the same tag rules as Description.
Need a Target+-only description that’s different from the rest of your catalog? If Description is mapped as its own attribute on your Target+ posting template, you may be able to set a channel-specific value for one item in CATALOG > Attribute Overrides.
If what shows on Target+ doesn’t match the Description field, check how Description is mapped on your Target+ posting template (Value Type String, Property or Twig). See Building a Posting Template: A How-To Guide for how mappings and formulas work.
To add or update product images, use the item’s Media section on the same Details tab, or update many at once with Bulk Updating Product Images in Acenda. Don’t add an <img> tag to the description.
Troubleshooting & FAQ
My description looked fine in Acenda but plain on Target+. Target+ only renders the allowed tags above. Other tags may be dropped, which can flatten your formatting without showing an error.
An item has an error pointing to Description or a Bullet Feature field. In CHANNELS > Item Issues, check the Attribute Path column. If it names Description or a Bullet Feature field, check that field’s HTML against the allowed list above first. For other listing errors, see How to Fix Marketplace Listing Errors.
Do Bullet Feature fields get more freedom than Description? No. They go through the same pipeline, so the same allowed and avoid lists apply.
I fixed the HTML but the item still shows the old error. Acenda re-sends the item automatically after a real content change, and marketplace errors can take a cycle to clear. Give it some time, then check Item Issues again.
Related articles
Still stuck? Contact Acenda Support and tell us the item’s SKU and which field you’re working on.
Keywords
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