ADL provides platforms the ability to leverage our ad blocking service in a manner that suits the individual needs of various platform types. One option provides post-impression reporting of all redirects, malware, and a host of evolving issues that would have been blocked; the other option is to leverage active real-time blocking - all with a single creative wrapper.
Highlights:
ADL blocking wrapper implemented in 1) monitor only mode optimizes for control by the platform or 2) active blocking mode optimizes for real time threat mitigation
A percentage of all impressions (typically 1%, but variable) are auto-submitted for offline processing/scanning to feed denylists and inform future auctions.
Reporting is available in the ADL dashboard or via API which includes: Block Type, Signature, Source, Total, and Publisher
Wrapper Requirements:
There are two ways that the creative wrapper can be implemented.
Preferred method: Pass the ad markup as a url encoded (most common) or base64 encoded string to us in a variable in our wrapper script.
If it's not possible to pass the encoded markup to us in a string, we'll provide a version of our wrapper that can be prepended to the ad markup, allowing us to listen and block accordingly.
Below are examples of the ADL scripts that must be included in the platform iframe. We will provide you with the specific scripts that are appropriate for your implementation.
Platform specific wrapper code must also be included in the iframe. This will be provided (along with the above scripts) to your team by ADL.
Passing of an ad unit ID (ex. %%AD_UNIT_ID%% ) or other unique identifier is recommended. The areas in red below will need to be updated with the appropriate macros for your ad server.
Notes on implementing the creative wrapper in GAM:
Please refer to this article for the appropriate macros in GAM.
Creative wrappers aren’t supported for AdSense creatives, custom-rendered native creatives, Ad Exchange creatives, HTML5 creatives, out-of-page creatives, or video creatives.
Please speak to your Account Rep for more details.