Click on the Launch tab from the left-hand sidebar.
2. Click on the + Load Media button to open your media library.
3. Choose the creatives you want to launch by selecting the checkboxes next to them.
Click "Select [x] creatives" to proceed.
4. At the top of the launch grid, click on the Group Creatives button.
A dropdown will appear. Choose Carousel Ads from the available options (you’ll also see Flexible and Multi-placement Ads here).
5. Select the images or videos you want to use in the carousel. You can add up to 10 cards in one carousel.
For each card, you can edit:
Add a Card Title
Add a Card Description
Add a Web Link (CTA link)
Add a portrait version for stories and reels placement.
6. To create multiple carousel ads, click on + New Carousel.
Then, select the creatives you want to include in the new carousel.
This allows you to build and launch multiple carousel ads in one go, each with its own set of creatives, titles, descriptions, and links.
Once done, click Confirm to finalize. Your carousel ads will be ready to launch.
Troubleshoot
Note that there is a known Facebook bug that requires an additional step in the publishing process for stories and reels placement carousel ads
Once you click “Launch Ads”, and the ads are launched. Click “See In Meta Ads Manager” (this step is required due to a Facebook bug)
Wait for the ad to process in Meta Ads Manager.
You may see an error message - this is normal and expected.
Click "Edit" and click “Publish” to resolve the error.
Your carousel ad will now be live.