For each period, you can generate the following reports:
Media Mix breakdown
Ad Copy Terms breakdown
Landing page insights
CTA Text Analysis
DCO Ads Breakdown
Platform breakdown of Creatives
Ads over time
1. Media Mix breakdown
Get the report on the distribution of videos, images & carousels of the brand that you analyze.
Also, filter them by their status of "Active", "Inactive" and "All"
Distribution of Videos, Images & Carousels in your competitor's ad account
2. Ad Copy Terms breakdown
You can see the visualised data of the most used terms of the brand's ad copy, hower over the terms to see the number of times each term is used.
Most used terms in ad copy
3. Landing page insights
Gain insights into where your competitor directs the traffic by analyzing which landing pages they use most frequently with their ads
Most used landing pages
4. CTA Text Analysis
See which Call-to-Action (CTA) buttons your competitor uses most in their ads along with their quantitative data
Most used CTAs
5. DCO Ads Breakdown
You can see how many Dynamic Creative Optimization Ads your competitor is publishing and how many among them are video ads and image ads.
Also, filter them by their status of "Active", "Inactive" and "All"
DCO ads breakdown
6. Platform breakdown of Creatives
Gain insights into the breakdown of your competitor's ad creatives across platforms. This includes the distribution of videos, images, and carousels used on each platform, along with a quantitative comparison to help you understand their strategy
Also, filter them by their status of "Active", "Inactive" and "All"
Creatives distribution across platforms
7.Ads over time
Know how many new ads your competitor is publishing and how many old ads have been carried forward every week, every month