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How to launch collection ads

This article will guide you through launching collection ads.

Team adnova avatar
Written by Team adnova
Updated over 3 weeks ago
  1. Click on the Launch tab from the left-hand sidebar.

2. Click on the + Load Media button to open your media library.

3. Choose the creatives you want to launch by selecting the checkboxes next to them.

Click "Select [x] creatives" to proceed.

4. At the top of the launch table, click on the Group Creatives button.

A dropdown will appear. Choose Collection Ads from the available options (you’ll also see Carousel, Flexible, Multi-placement, and Catalog Ads here).


5. On the Collection Ads setup screen:

A Storefront Instant Experience template is automatically created for Collection Ads and used as the ad’s destination.

Select the creative from the left side panel. Under that creative card, you can add a Product Headline and Product Description.

  • If left empty, the default product headline and description will be used.

  • You can also insert dynamic fields:

    • {{product.name}} → to display the product name.

    • {{product.price}} → to display the product price.

Then click "save and close".

6. Add the destination URL that will be linked within the Storefront Instant Experience. This URL will be tied to the Fixed Button component and direct users to your website. (Note: Display URLs are not supported.)


7. Specify the Product Set ID from your product catalog that you want to feature in the ad.

In Adnova, scroll to the Product Set ID column on the Launch Ads page and paste the ID into the input box.


8. Enter the Call To Action text that will appear on the button inside the Instant Experience.

9. Once it is done, add the required primary text, headlines, and other data. Choose the ad sets and make your collection ads launch-ready.

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