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How to use creative tagging in analytics?

This article will guide you on how to use Tags to organise, track, and share insights about your creatives.

Team adnova avatar
Written by Team adnova
Updated over 3 weeks ago

Tags allow you to label creatives with insights such as top performers, underperformers, new personas, or test variations, making it easier to track performance and share learning with your team.

  1. Go to any Top Performing report and click on the ad(thumbnail) to open the ad preview.

Under the ad preview, select an existing tag or create a new tag by typing a new one. You can also remove the tag(s) by pressing the backspace key.

2. You can view tags in two places:

  • Under each creative preview.

  • In the Tags column of the table metrics.

To view tags in the table metrics, select "Table Settings" and enable the "Show tags" option.

3. You can filter your Top Performing and Comparative reports by specific tags:

Click the Dimension filter at the top of your report and choose Tags, select the desired tag, and click on "Add OR Condition" to add multiple tags.
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You can also apply tag filters while building Comparative Analysis reports.
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