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By what factors do creatives compete with each other? Is push considered as a position?
By what factors do creatives compete with each other? Is push considered as a position?
AdProfex avatar
Written by AdProfex
Updated over a month ago

Depends on the source.

  • Push ads (under 45 years) compete on the basis of bid: the higher the bid, the higher the ranking.

  • Push ads 45+ compete on CPM (bid + CTR for calculating CPM, the higher the CPM, the higher the place in the search results).

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