Depends on the source.
Push ads (under 45 years) compete on the basis of bid: the higher the bid, the higher the ranking.
Push ads 45+ compete on CPM (bid + CTR for calculating CPM, the higher the CPM, the higher the place in the search results).
By what factors do creatives compete with each other? Is push considered as a position?
Written by AdProfex
Updated over 8 months ago