Mobile app ads maximize the number of app installs and minimize the cost per app install. This article will guide you through which platforms you can run app install ads and the requirements for running app install ads.

Facebook/Instagram ads

Facebook/Instagram app install ads require installation of SDK (Software Development Kit) into your app system, but does not require submission of website URL.

Please refer to this link to see how to connect your Facebook App to Adriel.

If you wish to run Facebook/Instagram ads without the SDK, please create a link click or reach campaign. In this case, your app store URL cannot be used as a landing URL and your website URL is required.

Google UAC & Apple App store ads

Google UAC and Apple App store app install ads do not require any asset connections such as Facebook SDK.

Please refer to the articles below for more information about Google UAC and Apple App store ads placements.

'What is the difference between Google Play Store and Google App Store?'

'Is App Store different from Google App Store?'


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