Content Guidelines
Community Standards
All videos must adhere to Meta's Community Standards. Avoid content that is:
Violent or graphic.
Promoting hate speech, discrimination, or harassment.
Containing misinformation or misleading claims.
Featuring prohibited goods or services (e.g., illegal products).
Ad Policies
Follow Meta's Advertising Policies for promotional content, including:
Prohibition of deceptive or false claims.
Proper disclaimers for ads featuring financial, health, or political content.
Accurate representation of products or services.
Copyright and Intellectual Property
Ensure you own or have licensed all content (e.g., music, visuals).
Avoid using copyrighted material without proper authorization.
Engagement Guidelines
Content should encourage interaction but must not include misleading calls-to-action, such as fake giveaways or engagement bait.
Technical Guidelines
Video Dimensions
Aspect Ratio: 9:16 (vertical format).
Resolution: At least 1080 x 1920 pixels for high-quality output.
File Requirements
File Type: MP4 or MOV.
File Size: Maximum file size is 4 GB.
Video Length: Up to 90 seconds.
Safe Zone
Keep key visual elements (text, logos) within the center of the frame to avoid being cropped by platform UI elements.
Audio
Videos should include audio or background music for better engagement. Silent videos are supported but may perform less effectively.
Captions and Text
Include readable text that contrasts well with the video background.
Use minimal text to ensure clarity and avoid overcrowding the frame.
Best Practices
Content Style
Use high-quality visuals and vibrant colors.
Focus on storytelling and showcasing your brand within the first few seconds.
Avoid overloading videos with text or complex visuals.
Engagement Optimization
Include a clear call-to-action (CTA), such as "Swipe Up," "Click Here," or "Learn More."
Highlight your product or message within the first 3 seconds to capture attention.
Testing and Feedback
Test different video styles to see what resonates with your audience.
Analyze performance metrics provided by Meta to refine future content.
Accessibility
Add captions to improve accessibility for viewers watching without sound.
Ensure videos are easy to understand for a wide audience.