The monthly visitors that RetargetPal will bring to your site depend on multiple parameters. Below is a list of some of the most significant parameters that affect this number.
Your Plan
Subscribers with the Basic Plan will get only retargeted users (click here to learn more about retargeting), so Retarget will attract only users who have visited your site. As this number is usually small, we will catch a big chunk of them, and sometimes even all of them, and more than once, across the Internet.
In addition, we run for you a small acquisition campaign that will attract new customers.
The Advanced Plan and the Jumbo Plan will get retargeted users, target new visitors, people who haven't previously visited your site on Google and Facebook.
Plan Jumbo + customers would be receiving twice the number of visitors and customers with the Jumbo Plan and enjoy Google search.
Your Location
Customers advertising in countries and areas where more advertisers exist and are willing to pay more will generally be paying more for each exposure (i.e., every single ad shown) than customers where exposures/impressions don't have high demand.
The most expensive places are New York, California, London, and other super-rich urban areas.
In other places - most of Asia and South America - there is less demand for ads and less purchasing power, so you are expected to reach more people.
Online/Offline
Offline businesses typically advertise to a much smaller audience - only to people who might show up physically to buy the product. This includes any service that requires an actual visit to the store or studio or that the business provides on-site service.
Online businesses can easily provide the same service country-wide and sometimes even worldwide, making each exposure cost less.
Your Business Vertical
Some of the business verticals/domains are in higher competition than others. Such vertical is the insurance business, where clicks are known to be super expensive.
The rule of thumb is that the higher the margin per sale, the more expensive exposures will be.