There are many parameters that control the display of a specific ad to a specific user, and this is also true for our service.
If your dashboard doesn't show any impressions, and you've just set up your account - this might be a different issue, see When will my ad start showing? If you've passed the first few days, read below for possible reasons.
More Relevant Ads
Whenever a user browses the Internet and visits a page that displays ads, the advertising ecosystem weighs the different ads that are available for that user behind the scenes, and shows him or her the most relevant ad for them. The concept of a most relevant ad doesn't have a single definition, yet in most cases it includes the context of the ad (the content of the page), the potential value the user might generate for the advertiser, and the changes of the user actually clicking the ad.
When there are many relevant ads for a user - they might not see your ad.
Specific Ad Placements
Only some of the ads on the Internet are available for us to advertise on them. If you're trying to find your ad on a specific site, or in a specific position - it's possible that we just can't advertise on that specific placement. This could be for several reasons, and the most common reasons are:
The placement is pre-sold and always displays the same ad
We don't work with this site or with the technology provider who runs this site
Privacy Settings
Some users may have their privacy settings configures in such a way that they will never see retarget ads.
What Can I Do About This?
The RetargetPal system monitors the impressions your ad receives, and dynamically optimizes the process to maximize the exposure of your ad.
While there is nothing specific you can do to manage this on your own, you can always contact us and suggest improvements, or request changes.