Each website (business) gets one first-party tracking tag. Install it so visits, clicks, and conversions attribute to your campaigns.
Install the tag
Place this in your site <head> (replace the token from Tracking in the app):
<script async src="https://waverunner.adwave.com/t/YOUR_SITE_TOKEN"></script>
Platform guides:
Conversions
Approve plain-language conversion suggestions, or set URL/phone rules, form conversions, waverunner("track", …) calls, or server webhooks (Shopify, Stripe, WooCommerce, Zapier, and custom).
Attribution
Money and ROAS use last-touch (clicks beat views). View-through windows are configurable (7/14/30 days). ROAS needs a dollar value on conversion events when you care about revenue.
Full guide: Tracking docs.