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Advertising channels in Waverunner

Which channels are available and how one daily budget is spent across them.

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Written by David Naffis

One daily budget funds the channels you select. Each channel moves from Preparing, to Starting, to Live.

Available now

  • Mobile web and Mobile apps

  • TV (streaming)

  • Google — YouTube, Display & Discover, and Search (Search turns on when budget covers it)

  • Meta — Facebook and Instagram

  • Reddit

  • TikTok

Coming soon

Audio, out-of-home (OOH), and Pinterest.

Campaign basics

  • Objectives: Awareness, Traffic, Leads, Sales.

  • Geo: United States, states, radius, ZIP codes, DMAs, or cities.

  • Lifecycle: Draft → Launch (day-one charge) → Live → Paused or Ended.

  • TV may show Pending activation until video delivery is actually live.

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