Backlinks remain one of the most powerful ranking factors in Google’s algorithm. However, not all backlinks are created equal.
On Adxom, buyers have the opportunity to acquire high-quality backlinks from genuine publishers — an SEO advantage that, when used wisely, can dramatically boost a website’s visibility, traffic, and authority.
Whether you're new to link building or looking to refine your strategy, this guide will help you make smarter buying decisions on Adxom.
Why Link Building Matters for SEO
Search engines see backlinks as votes of confidence. When reputable websites link to your site:
Your domain authority increases.
Your search engine rankings improve.
You gain referral traffic from the linking sites.
But it's not about quantity anymore — quality, relevance, and natural placement are the new gold standard.
How Adxom Works for You
On Adxom:
You browse verified publishers across niches.
See pricing, traffic data, and domain metrics.
Choose where to publish your backlink via guest post
This gives you full control over the quality and relevance of your backlink profile.
Key Link Building SEO Strategies for Buyers
1. Focus on Relevance
Only buy backlinks from sites related to your niche or industry.
Why?
Google prioritises contextual relevance.
You’ll attract a more targeted audience.
Better conversion from referral traffic.
Pro Tip: Use Adxom’s category filters to find publishers closely aligned with your niche.
2. Prioritise Authority, But Don’t Ignore Traffic
High Domain Authority (DA/DR) is great, but don’t obsess over it. A site with genuine traffic and a real audience often provides better long-term SEO value.
Metrics to Consider:
DR (Domain Rating) or DA (Domain Authority)
Organic monthly traffic
Spam score
Outbound link profile
3. Invest in Quality Content
When buying a guest post or sponsored article, ensure the content is valuable, well-written, and non-spammy.
Avoid:
Over-optimised anchor text
Low-quality AI-generated content
Keyword stuffing
Pro Tip: Choose publishers on Adxom that offer content writing services or upload your own editorial-quality article.
4. Use Natural Anchor Text
Anchor text should feel natural in the context of the article.
Use a mix of:
Branded anchors (“YourBrand”)
Partial match keywords (“SEO strategies for startups”)
Generic phrases (“click here”, “this guide”)
Avoid:
Exact match anchors in every post (e.g., “buy SEO services online cheap”)
5. Diversify Your Backlink Profile
Don’t place all your links on sites with similar metrics or the same type of content. A healthy backlink profile includes:
Different types of referring domains (blogs, media sites, SaaS, niche forums)
A mix of link attributes (do-follow, no-follow, sponsored)
Geographical diversity (when relevant)
With Adxom, you can build across multiple industries, regions, and content formats — all from one unified platform.
6. Stick to a Consistent Link Building Schedule
Search engines trust gradual, organic link growth. Instead of bulk-buying 50 backlinks in a week:
Buy a few high-quality links per month.
Track your rankings and traffic to measure performance.
Scale up based on what works.
Tools to Help Monitor Your Link Building
Once your links are placed, use these tools to track performance:
Google Search Console – Monitor backlink indexation and traffic.
Ahrefs / SEMrush / Moz – Analyze backlink profile changes.
Ubersuggest – Affordable insights into rankings and link profiles.
Link Building Mistakes to Avoid
❌ Buying links on low-quality, PBN-like sites.
❌ Ignoring the publisher’s audience relevance.
❌ Not tracking link performance or SERP improvements.
❌ Using only “do-follow” links (a mix of follow/nofollow is natural).
Why Buy Backlinks Through Adxom?
Unlike shady marketplaces or cold outreach, Adxom ensures:
Verified publishers
Transparent pricing
Category-based discovery
Full control over link placement and content
Whether you're a startup, agency, or SEO freelancer, Adxom is built to streamline your link acquisition while focusing on white-hat SEO principles.
Final Thoughts
Backlinks are not just about SEO — they’re about building brand authority, reaching new audiences, and sustaining long-term growth.
By following the best practices in this guide and leveraging the curated publisher network on Adxom, you can create a powerful backlink profile that delivers measurable results.