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Statistics Summary

In the Statistics section, you can view summary statistics in various slices using different filters.

Statistics section currently has the following slices:

Below, find a description of the Conversions slice.

Conversions Statistics

In the Conversions slice of Statistics, you can see detailed information on conversions and modify their statuses, payouts, etc. or import new ones. It is also possible to export conversions.

❗ All conversions in this slice (except the imported ones) are depicted based on server postbacks. If you don't see any conversions, make sure there are relevant postbacks for them firstly.

You can filter conversions by click ID, conversion ID, date, advertiser, affiliate, offer, device, country, smartlink, OS, status, goal (only goal value), comment, promo code, payment status, sub-accounts, custom fields and the date when the conversion was changed (Updated at filter). You also have financial and anti fraud filters. Find more information about anti fraud filters here.

In Conversions table, you can see the following information:

  • Click ID: Affise click ID value for which conversion was registered.

  • Conversion ID: Conversion ID can be passed to Affise client on a postback level from the Advertiser with the help of the &action_id= parameter. If one is passed, the same value will be recorded under the ID column for the conversion. If no conversion ID is passed to Affise client via a postback URL, ID will equal click ID of a conversion.

  • Click date: the time & date when a click was made.

  • Conversion date: the time & date when a conversion was made.

  • Time to conversion: the time between click committing and conversion committing.

  • Updated at: date and time when the conversion was updated last time.

  • Promocode: the promocode of the conversion. Read more about promocodes here.

  • Fbclid: Facebook click ID.

  • Status: conversion's status. Read more about conversion's statuses here.

  • Comment: the comment about the conversion or the description of the reason for conversion rejection.

  • Advertiser: Advertiser Name.

  • Offer: Offer (ID) Name.

  • Affiliate: Affiliate (ID) Name.

  • Affiliate manager: Affiliate Manager Name.

  • Goal: goal value and goal title (if one is set). If there are two values in this column: the upper one stands for goal title, the lower one stands for goal value. If your Advertiser does not pass a goal value to you, all the conversions will be recorded with goal=1 by default.

  • Revenue: a sum paid to Affise client by Advertiser (can be updated or set in the Offer's settings -> Payouts -> Total).

  • Payouts: a sum paid to Affiliate by Affise client (can be updated or set in the Offer's settings -> Payouts) for one conversion.

Revenue and Payouts columns would be equal to 0 only if the conversion was rejected with a comment of 'Payments not found' or there are relevant settings in the offer. In all other cases, the conversion will be with money.

  • Afprice: under this column, you'll be able to see which sum is passed by your Advertiser via a postback with the help of &sum= parameter for one conversion. As a rule, sum needs to be passed when you've set a rev-share (percent) type of payment in the offer's settings. If you see '0', it means that Advertiser does not pass you the value in the mentioned above parameter. Check this article to know how to work with Afprice.

  • Geo: user's IP. If the Advertiser passed some IP via &ip= parameter in the Postback link, this IP would appear in the column instead. IPs from European countries, which accepted GDPR, are shown partially as 92.151.38.XXX. Read more on how Geo is defined here.

  • OS: user's OS.

  • Device: user's Device.

  • Mobile ISP: Mobile Internet service provider.

  • Device User-Agent: user's Device User-Agent data. Read more on how UA is defined here.

  • Referrer: a click source, where it came from.

  • Custom fields: values an advertiser got via his postback link. If an advertiser didn't use these parameters in the postback link, you don't see any values in statistics.

  • SUB: values passed via &sub1-&sub8= parameters in the Tracking URL.

  • SUB (Encrypted): encrypted sub1-sub8 values. It is possible to pass to the advertiser encrypted values, which he won't be able to identify. See more information here.

To get more information about the conversion, you can click the conversion ID:

You will see detailed information about the conversion:

If you'd like to depict more information or, vice versa, hide some of the columns - use the Edit columns option for this purpose:

You can also update conversions information:

In case you want to make some changes at the same time, click the 'Multiple Actions' button.

Choose the needed changes and confirm them.

You can also use API to edit conversions:

POST /3.0/admin/conversion/edit

https://api.affise.com/docs3.1/#edit-conversion

You may also find the following articles helpful:


If you have more questions on Statistics sections, feel free to contact the Affise

Support Team via support@affise.com or your Dedicated Account Manager.

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