This article aims to describe each of the graphs found in AfterSell analytics. Keep in mind that you may not see all of them as some of them are part of higher tier plans.
Definitions
Revenue | The amount of money, in the shop currency, that the customer paid for the product. This is the gross profit before any costs to the store, but after any discount the customer received. |
Profit | The |
Impression | Impressions are counted when a given offer is loaded onto the page. Impressions are only counted once per order. |
General Notes About Graphs
The large summary numbers at the top of graphs are calculated as weighted averages of the shown data. E.g. Three days of conversion rates are shown:
Day 1: 3 accepted / 10 shown = 30%
Day 2: 1 accepted / 9 shown = 11%
Day 3: 5 accepted / 15 shown = 33%
The summary number would aggregate these numbers as (3+1+5)/(10+9+15) = 26.5%, not (30+11+33)/3 = 24.7%
Funnels Tab
Graphs
Revenue
This is just the revenue from upsold products and does not include revenue from other products in the order.
Revenue per visit
This is calculated by taking the revenue and dividing by the number of orders that had an offer shown.
Conversion rate
Calculated as the number of accepted upsells divided by the number of unique impressions.
Impressions
Number of times the offer was shown to a customer.
Conversion rate
Number of accepted upsells divided by the number of times that upsell was shown.
Accepted offers
The number of times an upsell was accepted.
Average upsell value
Calculated as the revenue divided by the number of accepted upsells.
Top Performing Products Table
This table only includes upsells and revenue made through post-purchase offers. The percentage displayed is the conversion rate calculated as the number of accepted upsells containing the item divided by the number of impressions on that product. Neither number is the quantity of products sold, just the number of offers accepted. The revenue does take into account the quantity of items sold.
Checkout Tab
**Only available for merchants with a checkout plan**
Graphs
Revenue
This is just the revenue from upsold products and does not include revenue from other products in the order.
Upsell revenue per order
This is calculated by taking the revenue and dividing by the number of orders that had an offer shown and were completed (not abandoned).
Conversion rate
Calculated as the number of accepted upsells divided by the number of unique impressions.
Unaccepted upsell rate
The opposite of conversion rate. Calculated as
1 - conversionRate.
Checkout abandonment rate
The number of completed checkouts divided by the number of visits.
Total revenue per order
The revenue per completed order. This value includes the value of all items in the order, not just the upsold items.
Accepted offers
The number of times an upsell was accepted.
Average upsell value
Calculated as the revenue divided by the number of accepted upsells.
Top Performing Products Table
Same as the table found on the funnels tab, but it only includes upsells and revenue made through checkout offers.