Definitions
Revenue | The amount of money, in the shop currency, that the customer paid for the product. This is the gross profit before any costs to the store, but after any discount the customer received. |
Profit | The |
Impression | Impressions are counted when a given offer is loaded onto the page. Impressions are only counted once per order. |
General Notes About Graphs
💡 Tip: The large summary numbers at the top of each graph are weighted averages of the data shown. This method gives a more accurate overall view than a simple average.
For example, Three days of conversion rates are shown:
Day 1: 3 accepted / 10 shown = 30%
Day 2: 1 accepted / 9 shown = 11%
Day 3: 5 accepted / 15 shown = 33%
The summary number is calculated as:
(3 + 1 + 5) ÷ (10 + 9 + 15) = 26.5%, not a simple average like (30 + 11 + 33) ÷ 3 = 24.7%.
Weighted averages ensure that days with more impressions have the right impact on your totals.
Funnels Tab
Graphs
Revenue
Shows the total revenue generated from upsold products only. It does not include revenue from other products in the order.Revenue per visit
Calculated by dividing total upsell revenue by the number of orders where an offer was shown.Conversion rate
The number of accepted upsells divided by the number of unique impressions.Impressions
The total number of times an offer was displayed to customers.Accepted offers
The number of times an upsell offer was accepted by customers.Average upsell value
Calculated by dividing total upsell revenue by the number of accepted upsells.
Top Performing Products Table
This table highlights post-purchase upsells and the revenue generated from them.
The percentage shown represents the conversion rate, calculated as:
Number of accepted upsells containing the product ÷ Number of impressions for that product.
ℹ️ Note: These values represent accepted offers, not the number of individual products sold. However, the total revenue includes the full quantity of items purchased.
Checkout Tab
🔒 Only available for Shopify plus merchants only
Graphs
Revenue
Shows the total revenue generated from upsold products only. Revenue from other products in the order is not included.Upsell revenue per order
Calculated by dividing total upsell revenue by the number of completed orders where an offer was shown.Conversion rate
The number of accepted upsells divided by the number of unique impressions.Unaccepted upsell rate
Shows how often upsell offers were not accepted. Calculated as 1 - conversion rate.Checkout abandonment rate
Calculated as the number of completed checkouts divided by the total number of visits.Total revenue per order
Represents the total revenue from completed orders, including both upsold and regular products.Accepted offers
The total number of upsell offers accepted by customers.Average upsell value
Calculated by dividing total upsell revenue by the number of accepted upsells.
Top Performing Products Table
This table works the same way as the one in the Funnels tab, but only includes checkout upsells. To view this table:
Go to the Analytics section in your Aftersell dashboard.
Click on the Checkout tab.
Scroll to the Top Performing Products section for a detailed view of your checkout upsell performance.
ℹ️ Note: You may not see every metric or tab listed here. Some features are only available on higher-tier plans, such as the Checkout plan, which is specific to Shopify Plus merchants.