Shopify Web Pixels
Shopify recommends using Web Pixels for conversion tracking and will deprecate other methods of conversion tracking in the future. Shopify Web Pixels are tools that collect and leverage customer behavior data, enabling better targeted marketing campaigns and comprehensive analytics. These pixels can be added using Shopify’s Customer Events API, allowing third-party applications like AfterSell to build seamless integrations for data collection and tracking purposes.
Aftersell automatically works with Web Pixels. If you are already using Web Pixels, you do not need to make any changes. Conversion tracking will not be affected by post-purchase upsells. Aftersell does not require its own web pixel to be enabled in Shopify’s system as it seamlessly integrates with Shopify Web Pixels for tracking post-purchase upsells and conversions.
If you are not using Web Pixels, you must switch your existing conversion tracking scripts to Web Pixels to work with post-purchase upsells. To do so, please follow this guide. If you do not use Web Pixels, then your conversion tracking accuracy will be decreased due to missed conversions from customers that close their browser tab on the post-purchase page and never reach the thank-you page. Additionally, the Facebook & Instagram app, also known as the Meta Pixel, operates independently from Shopify Web Pixels when using the "Maximum" data sharing setting. For specific questions on Meta app’s behavior with Web Pixels, contacting Shopify support is recommended.
If you are using Elevar, you can follow the documentation on the Elevar website here. For more questions about configuring Shopify Web Pixels, consult the Configuring Shopify Web Pixels guide.
FAQ
Does Aftersell Provide Its Own Web Pixel?
No, Aftersell does not require its own web pixel to be enabled in Shopify’s Web Pixels system. Instead, Aftersell automatically integrates with Shopify's Web Pixel infrastructure, ensuring functionality without additional configuration.
How Does the Facebook & Instagram App Interact with Shopify Web Pixels?
The Facebook & Instagram app, also known as the Meta Pixel, operates independently from Shopify Web Pixels when using the "Maximum" data sharing setting. For detailed information about Meta app behavior in relation to post-purchase activities, reaching out to Shopify Support is advised.
I've previously used a solution suggested by the Aftersell team to deal with conversion tracking pixels in the past, will this still work?
These solutions will still work, but we recommend switching to Shopify Web Pixels. Shopify will eventually deprecate other forms of conversion tracking. Switching to Web Pixels will future-proof your analytics.
Can I track additional products added through post-purchase upsells?
Shopify Web Pixels do not support tracking additional products from post-purchase upsells. The checkout_completed event is triggered instantly once the post-purchase loads to ensure the data can be tracked even if the customer closes the page immediately. This means any upsell items added to the order through post-purchase upsells will not be included in the event data.