Overview
You can monitor your Rokt Thanks performance directly from your Aftersell by Rokt dashboard by clicking on Analytics in the Rokt Thanks tab.
Use the date picker to view performance metrics for a specific time period.
A comparison against the previous time period is automatically calculated for each metric.
For example, if you’re viewing Last 7 days (January 8–14), your data will be compared to January 1–7.
Performance
The Rokt Thanks Analytics dashboard includes several key metrics to help you understand performance trends and overall campaign effectiveness.
Below is a breakdown of what each metric represents:
Rokt Transactions
A Rokt Transaction is a Transaction where we select at least one offer from the Rokt Network (i.e. third-party ad or upsell) for rendering to the customer throughout the Transaction Moment. Like Transactions, Rokt Transactions are unique and de-duplicated on the customer order confirmation reference (e.g. revisited confirmation pages or repeated confirmation numbers).
Number of Transactions
A transaction will be recorded for each unique confirmation reference observed on a partner page configured as a confirmation page (Page Type). Where there is no confirmation reference, a transaction will be recorded per unique sessionID.
Revenue per Transaction (RPT)
Measures the Revenue generated by Rokt per Transaction completed by a customer. RPT = Revenue / Transactions.
Revenue per Rokt transaction (RPRT)
Client Revenue generated by Rokt per Rokt Transaction
Rokt Thanks Revenue
An estimate of the revenue that has been generated for the specified account(s) through customer engagement with Rokt offers. Excludes any commissions that may accrue.
Need Help?
If your analytics data isn’t updating or you have questions about interpreting metrics, contact the Aftersell Support Team through your dashboard.