You can monitor your performance by clicking View Analytics in the Rokt Thanks tab.
Use the date picker to view performance metrics for a specific time period.
A comparison against the time period immediately before is calculated for each metric. For example, if you’re viewing the Last 7 days (January 8 - 14), it will compare performance to the previous 7 days (January 1 - 7).
Performance
There are a variety of metrics you can view to understand performance.
Revenue
Confirmation page revenue is generated every time a customer opts-in to an offer on your confirmation page by clicking ’Yes please’ on a Rokt Thanks Offer.
Transactions
A transaction is recorded when a customer completes their purchase and the confirmation page placement is enabled. A transaction is also recorded when a customer returns to the confirmation page to view their order and positively engages with the placement.
Referrals
A referral is recorded every time a customer opts-in to a Rokt Thanks offer by clicking ’Yes please’.
Revenue per transaction
The average amount of confirmation page revenue generated per transaction.
Revenue per Referral
The average revenue generated per positive engagement. For example, on average $1.41 in revenue is generated every time an individual clicks 'Yes please' on a Rokt Thanks Offer.