A/B testing, also known as split testing, is a method used to compare two versions of something to determine which performs better based on user metrics such as click-through rates, conversions etc.

You can use this to compare two versions of identical or nearly identical content to evaluate how slight variations impact user engagement or performance metrics..

A/B test with different products to compare their performance to determine which one yields better results, such as higher sales or customer engagement.

Use a variant that is empty or unchanged as a control to compare against other versions with alterations, aiming to evaluate how changes impact user behaviour or outcomes.