Yes, editorial strategy is an integral part of our support. At Agence Personnelle, we believe that a video alone is not enough; a global vision is needed to maximize the impact of your content. Even before starting production, we work with you to define a tailor-made editorial strategy.
This includes:
Identifying themes: What topics resonate with your audience?
Positioning: How do you differentiate yourself in your field?
Publication frequency: We adapt the editorial calendar to your needs, with a broadcast rhythm tailored to your audience and objectives.
Formats: Short or long, oriented towards virality or more informative, each video is optimized to maximize its engagement potential.
With this strategy in place, you are guaranteed to have consistency across all your communication channels and to maximize the impact of each video.