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How do you work on the editorial line of the videos?

We develop a custom editorial line, based on your objectives and the target audience of each platform.

Written by Arnaud Gazet
Updated over 6 months ago

At Agence Personnelle, the editorial line is a central element of our creation strategy. Here's how we develop it:

  • Analysis of your audience and your objectives: Alongside you, we identify the topics that will most interest your audience while highlighting your expertise.

  • Optimization for virality: Each video is designed to quickly capture attention and encourage engagement, respecting the specificities of TikTok, Instagram, YouTube, and LinkedIn algorithms.

  • Evolution over time: We adjust the editorial line based on results to maximize return on investment (ROI).

This approach guarantees consistency and relevance of your videos to attract and engage your audience.

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