Google Tag Manager is a tag management system that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website.
*The installation process in this video utilizes a WordPress plugin. Before installing plugins or editing your website’s code we recommend checking with your web developer to find the best solution for your specific site.
Google Tag Manager containers can be installed by manually editing your theme’s code or by using a WordPress plugin. In this example, you’ll learn how to use a Google-supported plugin called Site Kit.
Manual installation instructions can be found here.
Before starting the video we recommend that you…
Have a Google Tag Manager account and it’s login credentials
Have a Container for your target website inside your Google Tag Manager account
Have your WordPress website login credentials