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How to Place a Universal Tag using Google Tag Manager

Learn how to place a Universal Tag on your website using Google Tag Manager

Updated over 9 months ago

Google Tag Manager makes it easy to place a Universal Tag on your site, which tracks important events like purchases, form submissions, and other key actions.

The Universal Tag is important for all Agility campaigns as it’s a foundational element for collecting analytics data. In this video tutorial, we’ll show you how to combine the Universal Pixel code with the default “All Pages” Trigger. By doing this, you can gain valuable insights into user behavior and further optimize your Agility campaigns.

Before starting the video we recommend that you…

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