Agorapulse allows you to engage with users interacting with your paid content in the Inbox. Ad comments can be synced for Facebook, LinkedIn, Instagram and TikTok.

In order to respond to ad comments, you must first connect an ad account by following these steps. In this article we will provide more information about the following:

To view and reply to ad comments in the Inbox, all relevant ad accounts must be connected through the Connect landing page. There is no limit to the number of ad accounts you can connect. The specific permissions required to connect ad accounts vary by social network and are detailed in this article.
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Agorapulse can retrieve comments from active ads that were running up to 32 days prior to the ad account being connected. Comments are only synced for ads in Active status. After connecting a new ad account, allow 1 to 2 hours for the initial sync to complete.
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Agorapulse queries the ads API regularly to sync ad comments. The frequency of these queries depends on your Agorapulse plan and the social network.
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During the sync process, Agorapulse identifies ad creatives that are currently live, determines whether the associated posts are unpublished, and checks for a valid post ID. Once a post ID is confirmed, we sync the comments for each corresponding ad creative. This approach ensures a 99.9% sync success rate.
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If a post was previously synced as an ad post, Agorapulse will continue syncing its comments as ad comments, even if the ad is no longer active or the ad token has been removed. This behavior also applies to boosted organic posts.

Agorapulse will sync ads from Instagram on the following basis (per subscription plan):

The limits for active ads are per profile. In accordance with these limits, the most recent ads will be synced. It is not possible to choose which ads are going to be synced. Once an Instagram ad has been synced, all comments made under it are synced on an hourly basis.

Agorapulse syncs Facebook ad comments based on your subscription plan:

Ad sync limits apply per profile. Within those limits, the most recently active ads are synced automatically. It is not possible to manually select which ads will be synced.
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Agorapulse supports syncing comments from both dynamic and non-dynamic ads, including Advantage+ ads. Comments on dynamic and Advantage+ ad posts are only synced after a new comment is posted, regardless of the ad’s original publish date. Once a sync is triggered, Agorapulse will retrieve all comments from the past 32 days related to that ad post.

Only ads with the Active status in Ads Manager can be synced.

Agorapulse will sync LinkedIn ads every 15 minutes per profile.

​All comments from sponsored content (both ads and boosted posts) will be synced after an ad account is connected. Once boosted, all subsequent comments on any type of sponsored post will be considered as ad comments. This applies even if a post is no longer sponsored. Comments made before boosting will remain as Organic and will not be designated as ad comments.

The following features are not supported for LinkedIn ad comment management in Agorapulse:

Agorapulse will sync TikTok ads every 15 minutes per profile.

Once boosted, a TikTok video or post permanently becomes paid content. Any subsequent comments will then be considered TikTok ads comments and will be synced as such in the Inbox. Comments made before boosting will remain as Organic and will not be designated as ad comments.

The following features are not supported for TikTok ad comment management in Agorapulse: