Agorapulse allows you to engage with users interacting with your paid content in the Inbox. Ad comments can be synced for Facebook, LinkedIn, Instagram and TikTok.

In order to respond to ad comments, you must first connect an ad account by following these steps. In this article we will provide more information about the following:

In order to reply and view ad comments in the Inbox, all relevant ad accounts must be added in the Connect landing page. There is no limit to the amount of ad accounts that may be connected. The permissions required to add an ad account are specified by social network in this article.

Agorapulse can sync active ads from up to 32 days before an ad account was connected. We will only sync ad comments for an ad that is in Active status. When a new ad account is connected, an initial sync time of 1-2 hours may be required.
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In order to sync ad comments, Agorapulse queries the ads API on a regular basis (dependent on social network and Agorapulse plan).
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Once we identify the ad creatives that are "live", we will confirm which posts are unpublished and have a post ID attached to them. With that post ID, we are able to sync the comments for each corresponding creative (ad post). This process ensures a 99.9% success ratio!

Agorapulse will sync ads from Instagram on the following basis (per subscription plan):

The limits for active ads are per profile. In accordance with these limits, the most recent ads will be synced. It is not possible to choose which ads are going to be synced.

Once an Instagram ad has been synced, all comments made under it are synced on an hourly basis.

Due to API limitations from Instagram, it is not possible to reply to comments from dynamic ads. Instagram comments from dynamic ads will still be synced to Agorapulse and may be replied to natively by clicking on the View on Instagram button.

Agorapulse will sync ads from Facebook on the following basis (per subscription plan):

The limits for active ads are per profile. In accordance with these limits, the most recent ads will be synced. It is not possible to choose which ads are going to be synced.

Both dynamic and non-dynamic ad comments will be synced for Facebook. Dynamic ads will only be synced once a comment is posted.
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We sync comments on dynamic ads in line with our historical sync limits (32 days). This is a rolling 32-day period. The Facebook API returns all dynamic ads with their original creation date. This can have implications if an ad has been updated, as Facebook will only return the original creation date to Agorapulse through the API. Ads may not be synced in these edge cases.

Agorapulse will sync LinkedIn ads every 15 minutes per profile.

​All comments from sponsored content (both ads and boosted posts) will be synced after an ad account is connected. Once boosted, all subsequent comments on any type of sponsored post will be considered as ad comments. This applies even if a post is no longer sponsored. Comments made before boosting will remain as Organic and will not be designated as ad comments.

The following features are not supported for LinkedIn ad comment management in Agorapulse:

Agorapulse will sync TikTok ads every 15 minutes per profile.

Once boosted, a TikTok video or post permanently becomes paid content. Any subsequent comments will then be considered TikTok ads comments and will be synced as such in the Inbox. Comments made before boosting will remain as Organic and will not be designated as ad comments.

The following features are not supported for TikTok ad comment management in Agorapulse: