Starting August 13, 2025, X (Twitter) access will become a paid add-on, with two tiers to better reflect the premium costs associated with X (Twitter)'s API access.
Depending on your subscription plan with Agorapulse, you can see how this change affects you below:
Why has there been a change to the X add-on price?
Recently, X (Twitter) drastically increased the costs to access their API without much room for negotiation. In order for Agorapulse to continue delivering the quality and service you expect from us, we are making a necessary update to our pricing. The X (Twitter) integration will become a paid add-on with two flexible options for you.
This change allows us to:
Continue providing reliable X (Twitter) social media management features (Publishing, Inbox, Reports)
Offer flexible options based on your actual usage needs
Maintain the quality of service you expect from Agorapulse
What are the new X (Twitter) access tiers?
X (Twitter) Lite
Features: Publishing only
Price: $/€29 per month per X (Twitter) profile
Best for: Users who only need to schedule and publish content to X (Twitter)
X (Twitter) Plus
Features: Publishing, Inbox management, and Analytics
Price: $/€69 per month for each X (Twitter) profile
Best for: Users who need complete X (Twitter) management including engagement and performance tracking
How will this change affect clients on a self-service subscription plan?
For clients on a non-custom plan (paying with a credit card or PayPal), billing will be automatically adjusted based on your X (Twitter) profiles connected on August 13, 2025. Additional scenarios for self service clients can be found below:
Scenario 1: You do not have X (Twitter) social profiles connected.
No subscription change will happen on your side
You can still connect X (Twitter) profiles any time if needed: in that case you will be charged for as many X (Twitter) profiles connected starting August 13, 2025.
Scenario 2: You currently use X (Twitter) for Publishing only.
We will add X (Twitter) Lite add-on at $/€29 per connected X profile per month as of August 13, 2025.
You will maintain all your current publishing capabilities
Scenario 3: You have already subscribed to X (Twitter) Plus add-on (including all X features).
Your add-on will be updated at $/€69 per connected profile per month as of August 13, 2025.
You will maintain all X Plus features, including: publishing, inbox management, and analytics.
Scenario 4: Some of your X (Twitter) profiles have the X Plus add-on, and others do not.
X profiles with X (Twitter) Plus add-on will be upgraded at $/€69 per profile per month.
X profiles used for publishing only will have X (Twitter) Lite add-on added at $/€29 per profile per month
Each profile will be billed according to its current usage level.
Important Timeline for Self-Service Clients
Now through August 12, 2025:
Review your connected X (Twitter) profiles
Decide which profiles you want to keep connected based on the value they bring to your social media strategy
Remove any X profiles where you do not see value in the paid X (Twitter) features
August 13, 2025:
Automatic billing adjustments take effect
New X (Twitter) access tiers become active
How can I manage my connected X (Twitter) profiles?
To review and manage your connected X (Twitter) profiles:
Click on the avatar icon on the bottom left of the screen
Select Organization settings
Choose the Social profiles & tokens sub-menu
View all connected X (Twitter) profiles
To remove an X (Twitter) profile from the Social profiles & tokens sub-menu:
Select the (...) option next to the relevant profile
Choose Remove social profile
Click Remove profile in the pop-up
Note: You need Organization Owner or Manager permissions to connect or disconnect social media profiles.
Frequently Asked Questions (FAQ) for Self-Service Clients
Q: Can I disconnect my X (Twitter) profiles if I do not want to pay for them?
A: Yes, you can disconnect your X (Twitter) profiles anytime before August 12 if you do not see value in the paid X (Twitter) features.
Q: Can I reconnect X (Twitter) profiles after August 13?
A: Absolutely! You can connect X (Twitter) profiles anytime after August 13, and the appropriate tier pricing will be applied.
Q: What if I only need X (Twitter) for some profiles?
A: The pricing is per connected profile, so you only pay for the X (Twitter) profiles you actually connect to Agorapulse.
Q: How will billing work for annual subscribers?
A: For customers on annual billing cycles, any X (Twitter) add-on charges will be prorated based on your remaining subscription period and charged immediately.
Q: How will the X (Twitter) add-on charges be processed?
A: Charges will be automatically processed using your existing payment method (Credit Card or PayPal). Please ensure your card/account has sufficient funds available.
Q: Will my current X (Twitter) functionality change?
A: No, all current features and functionality will remain exactly the same. Only the pricing structure is changing.
If you have questions about this update or need assistance managing your X (Twitter) profiles, please do not hesitate to contact our support team.
How will this change affect clients on a Custom subscription plan or clients who pay by wire transfer?
The following applies to customers on yearly Custom plans or those paying by wire transfer. The X pricing changes will not take effect on August 13, 2025, but rather at your next subscription renewal:
Your current plan and pricing will remain unchanged until your subscription renewal date
X (Twitter) access tiers (Lite and Plus) will be added to your plan at renewal based on your connected profiles at that time
New pricing will be integrated into your renewed plan quote
Important Timeline for Custom Plan and Wire Transfer Clients
Between now and your renewal date:
Review your connected X (Twitter) profiles
Determine which profiles provide value for your social media strategy
Disconnect any profiles where you do not see value in the paid Twitter/X features
At your renewal date:
Your plan will be updated to include X (Twitter) access pricing
Billing will reflect the new structure based on your connected profiles
We recommend early planning to ensure a smooth transition and to avoid any surprises at renewal. To assist with this, we strongly encourage you to reach out to your dedicated Customer Success Manager (CSM) as early as possible to discuss:
Your current X (Twitter) profile usage and needs
How the new pricing structure will impact your plan
Any adjustments you may want to make before renewal
Your dedicated Customer Success Manager is here to help you navigate this transition. Do not hesitate to reach out to discuss your specific situation and plan the best approach for your upcoming renewal.
You may contact your dedicated Customer Success Manager directly, or if you cannot remember who handles your account, contact cs@agorapulse.com.
What are the benefits of early planning?
Clear understanding of your renewed plan pricing
Opportunity to optimize your connected profiles before renewal
Smooth transition without billing surprises
Personalized guidance based on your specific usage patterns
How will this change affect clients on a free trial?
Your trial experience remains completely unchanged. You can continue testing all X (Twitter) features as normal until your trial ends, regardless of the August 13th update.
What will happen after I subscribe?
If you subscribe before August 13, 2025:
No X (Twitter) profiles connected: No impact on your subscription
X (Twitter) profiles connected for publishing only: X (Twitter) Lite will be automatically activated at $/€29/month per connected profile
X (Twitter) profile with X (Twitter) Plus add-on purchased: The pricing will update to $/€69/month per profiles with the add-on
If you subscribe on or after August 13, 2025:
You will decide during the subscription process which X (Twitter) add-ons you want to activate
Choose X (Twitter) Lite ($/€29/month) for publishing only
Choose X (Twitter) Plus ($/€69/month) for publishing, inbox management, and analytics
You can select different tiers for different profiles based on your needs
To help you make an informed decision during your Agorapulse trial, we recommend:
Test your X (Twitter) workflows during your trial period
Identify which X (Twitter) profiles you will need for your social media strategy
Determine if you need full features (inbox + analytics) or just publishing
Consider your subscription timing - before August 13, X (Twitter) Lite will be automatically added for connected profiles; after August 13, you will choose your add-ons yourself
Frequently Asked Questions for Trial Users
Q: Will my trial period be affected by this change?
A: No, your trial experience remains exactly the same. You can continue using all X (Twitter) features during your trial period.
Q: What happens if my trial ends after August 13?
A: If you subscribe after August 13, you will have the choice during the subscription process to select which X (Twitter) add-ons you want to activate for your profiles, giving you full control over your X (Twitter) features and costs.
Q: What if I subscribe before August 13?
A: The treatment depends on your X (Twitter) setup:
No X (Twitter) profiles connected: No impact on your subscription
X (Twitter) profiles for publishing only: X (Twitter) Lite will be automatically activated at $/€29/month per connected profile
X (Twitter) profile with X (Twitter) Plus add-on purchased: The pricing will update to $/€69/month per profile with the add-on
Q: How do I know which X (Twitter) tier I would need?
A: During your trial, test both publishing and inbox/analytics features. If you only need publishing, X (Twitter) Lite will be sufficient. If you need engagement management and performance tracking, you will need X (Twitter) Plus.
Q: What if I am unsure about which profiles I will need?
A: You can always connect and disconnect X (Twitter) profile after subscribing. You will only be charged for the profile you have connected at any given time.
Our Support team is here to help you understand how this change might affect your specific use case and answer any questions about your trial or subscription options.