Facebook Video Ads
These are short videos that businesses pay to show you while you’re scrolling through Facebook. These videos pop up in different places on Facebook like your News Feed, Stories, or even while you’re watching other videos-and they’re made to feel natural and interesting so you want to watch them.
In our AIM packages, Reach and above there is an option to add video ads. If you choose to include a video ad, simply provide the video link (e.g., YouTube URL) in the designated field on the order screen before confirming your order.
Format: MP4, MOV, or GIF
Aspect Ratio:
• 1:1 (Square) — best for feed
• 4:5 (Vertical) — for mobile-first experience
• 9:16 (Full Vertical) — for Stories and Reels
Recommended Length: 15 seconds or less for better engagement
File Size Limit: Up to 4 GB
Resolution: At least 1080p (HD)
Google Video Ads
Just like Facebook video ads, these are short videos that pop up when you’re watching videos on YouTube or browsing websites that show Google ads. Imagine you’re watching your favorite YouTube channel, and suddenly a quick video appears before or during the video. That’s a Google video ad.
Format: MP4, MOV
Aspect Ratio:
• 16:9 (Standard Horizontal) — ideal for YouTube
• 9:16 (Vertical) — for YouTube Shorts and mobile placements
Recommended Length:
• 6–15 seconds (for bumper ads)
• 15–30 seconds (for skippable in-stream ads)
File Size Limit: Up to 1 GB
Resolution: At least 720p (HD), but 1080p preferred