The properties' campaign report provides you & your vendor with data that we collect for your campaign in an easy-to-understand way. It is updated twice in 24 hours.
Overview:
Section 1: Send & Download Explained
Send Report - You can send the vendor the report directly via this button; or if you prefer, you can copy the link from here and paste it to your own email.
Download report - Has a simplified version of the report in PDF format. It does not have the site engagement; just clicks and impressions. If your vendor is keen to see more details, we recommend using the link rather than the slimmed down PDF version.
Section 2: Top Panel Explained
Total impressions (Number of times an ad was shown to your target audience)
Total clicks (Number of times an ad was clicked on)
Total enquiries
Number of social media likes
Campaign progress
Site preview with ability to view ad variations via dropdown
Section 3: Social Media Buzz Explained
See comments made on Facebook within the report. To see it within Facebook and respond to the comment, simply click on the comment. You will need to be logged into Facebook to see it.
Section 4: Media Channels Explained
Impression & Clicks breakdown Facebook (which includes Instagram if you run Insta)
Impression & Clicks breakdown Google (Display and/or Search)
Note: It is usual for Google numbers to be higher than Facebook.
Property Website panel shows site engagement
In-depth explanations of terminology:
Total Visits | Number of times your property website was visited. This number will rarely be the same as clicks. That is because some clicks will bounce before reaching the site or someone could share the page with another, or revisit the site. |
Call/Number Reveal | The phone number on the unique property website (UPW) is concealed. If a user clicks to see the phone number, that is a reveal. If they are on a desktop computer, they would then write it down. If they are on their mobile, they can click and call the agent. |
Click/Reveal Email | The email on the unique property website (UPW) is concealed. If a user clicks to see the full email address, it is counted a click/reveal. |
Enquiries | Email enquiries sent to the agent’s inbox. If you haven’t received an email and the report says that you have, please check your spam. |
Map interactions | The website has a plugin showing the location on Google maps. If someone clicks to view the map larger or to see where it is in relation to their school or place of work, that it a map interaction. Being interested in location, is a strong indicator of engagement. |
Photo views | How many times photos in the carousel were viewed. |
Add to calendar | If there is a published inspection time on the site, User can click to add the time to their calendar in outlook, Gmail, etc. indicating that they plan to attend the inspection. We do not have access to any other details about that user. |
Shared website | If a user shared the website by copying it, messenger, what’s app, email, etc. |
Viewed More Properties | If the audience clicks on the "View More Properties" or your logo to go to the agency's main website. |
Section 5: Who is visiting your website Explained
Demographic & geographical data of the properties website visitors
Note: The values for geographical data are automatically derived from the IP address of the user. IP-based locations are approximate and in some cases a user might have their IP set to a location that isn't representative of their physical whereabouts. If Google Analytics can't get enough data on the users, these fields may show blank for some time.
