What does it cost?
You pay:
€199 per month for creating and continuously managing your ads.
From €200 per month in advertising budget. This amount is spent entirely on Google.
You choose how much you want to spend on advertising, with a minimum of €200 per month. You pay the first month directly upon activation. After that, the amount is automatically debited every month. You'll receive your invoice by email.
Do you have multiple salons? Then you activate Salon Marketing Hub and choose a budget per location. From three salons onward, a volume discount applies.
How do I get started?
You activate Salon Marketing Hub in Aimy Connect. This takes about 5 minutes.
In Aimy Connect, go to the App Store.
Choose Salon Marketing Hub and click Activate.
Schedule an introductory call with Martijn.
Choose your advertising budget.
Fill in the short intake form and complete your payment.
During the introductory call, we'll discuss what you'd like to achieve. For example, more new customers on quiet days, or more bookings for a specific treatment.
What happens next?
After that, we take care of everything. You'll never need to work in Google Ads yourself.
We create the ads for your salon and region, connect everything to Aimy, and make sure we can measure which bookings come in through the ads.
Your ads usually go live within about 5 business days. You'll be notified as soon as everything is ready.
What results can I expect?
This varies per salon and region, which is why we can't promise a fixed number of new customers in advance.
Among existing customers, we see that a new booking costs on average €8 to €12. Because many new customers return afterward, a single new booking can ultimately deliver much more value.
Examples from 3 salons
These were the results for three salons over one month:
Salon | Bookings | Cost | Per booking | Direct revenue | Repeat visits | Expected revenue | ROI |
Sanco | 54 | €614 | €11.37 | €4,487 | 3.3 | €14,806 | 2411% |
Gilbert | 33 | €349 | €10.57 | €1,808 | 5 | €9,040 | 2590% |
Haartheater | 47 | €399 | €8.49 | €4,007 | 1.5 | €6,011 | 1506% |
Total costs are the advertising budget and the management fee combined.
How should you read this?
Take Sanco as an example. This salon invested €614 and got 54 new bookings from it. That's €11.37 per new booking. Those first appointments alone were already worth €4,487.
Because new customers visit this salon 3.3 times on average, the expected revenue from these new customers is approximately €14,806.
In your own dashboard, you'll see the exact same figures for your salon. That way you can see for yourself what your ads cost — and what they deliver.
Where do I see my results?
As soon as your ads are live, you'll get access to your own dashboard. Pay particular attention to bookings and revenue — those are ultimately the numbers that matter.
Don't judge your results based on a single day. Ads need some time to start working well. It's better to look at a week or a month instead.
You'll also receive a personal explanation of your results every month.
Can I adjust my budget?
Yes. You can adjust your budget via Aimy Connect.
Not sure which amount makes sense? Get in touch with Martijn first. He can review it with you.
Want to stop?
Is your advertising not yet delivering the results you'd hoped for? If so, send Martijn at Salon Marketing Hub a quick message first. Often we can achieve better results with just a small adjustment.
Still want to stop after that? No problem. There's no minimum contract term, and the notice period is one contract month. You cancel via Aimy Connect. Do you have multiple salons? Then you cancel Salon Marketing Hub per salon. Your Aimy subscription will simply continue as normal.
Need help?
Do you have a question about your ads, results, invoice, or subscription? Contact Martijn from Salon Marketing Hub. You'll receive Martijn's contact details during the introductory call.
Do you have a question about your Aimy account itself? Please contact Aimy's regular support instead.
