Where is my Brief Section?
You can find your Brief section in the top bar, to the left of the Assets section.
Just click on it, and the different categories will expand for you to review and edit.
Categories in the Brief Section
Inside the Brief section, you’ll find several categories where you can input key details:
Brand Info – Describe your brand and what makes it unique.
Product Details – You have up to 1,200 characters to describe your product in as much detail as possible. The more information, the better! Don’t forget to use your brand’s tone—our AI takes this into account when generating ads.
Value Props – What are the key benefits of your product or service? These points set you apart from competitors and give your customers compelling reasons to choose you.
Problems It Solves – List the main problems your product or service addresses. There’s always more than one!
Ideal Customers – Define your target audience. Who are they? What do they do? What are their interests? What is a situation where they commonly face the problem that your product solves? You can specify up to five customer personas.
Steps to Use It – Outline how to use your product , keeping it simple or detailed as needed.
Features – List your product’s top features or key ingredients.
Actors – Choose whether you want to see feature male, female, or a mix of talents.
Don’ts – Specify anything that should NOT be mentioned in your ad.
Remember: Each section helps our AI generate ads that truly represent your product.
Editing, Reordering, and Removing Brief Sections
You can modify, rearrange, or remove sections as needed.
To edit: Click on the text field, select the edit option, and update the content.
To delete: Click the X next to a section to remove it.
To reorder: Click and drag a section or use the up/ down arrows to move it.
How Your Edits Impact Your Ads
Every change in the Brief section directly shapes the ads we generate for you. Once updated, the information can’t be reverted to a previous version, but you can modify it anytime.
The changes will impact in the next ads we deliver to you.
Let's check some examples:
Ideal Customers:
Without a description:
But, if you let our Ai Engine knows who are your ideal customers it will include that information:
Value Props:
Without value propositions
When you properly describe the benefits of your product, our AI shapes the ads to make them more relevant, compelling, and aligned with your brand’s strengths.
Steps to Use
Without steps description
Providing a clear step-by-step guide on how to use your product will help generate ads with clear instructions for your customers.
Keeping your Brief section up to date ensures your ads stay relevant and aligned with your brand’s messaging! 🚀