Hiring SDRs
When should I hire an SDR?
If you have more than $300K in funding, consider hiring an SDR to help with lead generation and outreach.
Should I hire a domain-specific SDR or train a generalist?
Hiring SDRs familiar with your domain reduces ramp-up time and training costs.
If selling software for SDRs, hire SDRs with prior experience who understand their pain points.
Generalists may require more training but can be cost-effective if you have the resources.
What traits should I look for in an SDR?
Understanding of your target industry or domain.
Proven track record in sales or lead generation.
Strong communication and persistence.
How long does it take to train an SDR?
It typically takes 1-2 months for an SDR to become productive, though this can vary based on experience and your industry.
Performance Expectations
How many prospects should an SDR reach out to daily?
An SDR should aim for 50-80 quality outreaches per day, including follow-ups.
What results can I expect from an SDR?
An effective SDR might generate 30 leads per week, but results will vary based on your market, training, and resources.
Outsourcing SDR Functions
Are there cost-effective SDR options outside the U.S.?
Venezuelan candidates often offer excellent talent with English fluency.
Any opinions on outsourcing sales development?
Outsourcing can be hit or miss, especially for startups. It often requires multiple iterations to refine messaging and target lists.
Consider testing vendors cautiously and refining your approach.
Recommendations for outsourced SDR companies or tools:
Look for vendors with a cost-per-meeting compensation model for better accountability.
SV Academy: Trains and provides entry-level SDRs.
Growbots: AI-powered outbound prospecting.
Valley: AI SDR platform.
EBQ (Austin, TX): $5K/month for part-time SDRs; excellent flexibility and knowledge.
Workana (for Latin America)
Finding Experienced SDRs
Where can I find experienced SDRs?
The best approach is hiring recent college graduates and training them.
Experienced SDRs are often promoted to Account Executives or other roles.