At what point do you think about hiring VP, Sales? | Alchemist Accelerator Knowledge Bank

Sales starts at day 1! Early sales needs to be done by the early team (CEO/co-founders) to understand the pain and learn how to connect the dots. It’s difficult to hire an outsider before you’ve refined your product and market. Once you’ve developed your product, story, fit, then you may be ready to bring in your managers/VPs.

What should the equity allotment be for early hires?

What should the equity split be for co-founders?

Getting pricing push back from a CAB prospect that our price is too high. I feel he is just haggling&it's possible to end up ~$5 PEPM. Worried low PEPM when projecting it for the fully featured GA product to be $10 will look bad to investors.

A prospective customer is trying to contact one of the team members through a non-company e-mail to verify that we are the "real thing", what do you think about this situation?

99 Pieces of Unsolicited, (Possibly) Ungooglable Startup Advice