i would generally follow the format of kris duggan / steve blank / every expert we’ve heard so far that basically distills the sales roadmap to starting with discovery - learning from this first meeting what they need, who the various roles are (influencers, buyers, saboteurs), what their buying process is like, how they currently handle the process that your solution would help with, what value they would place on your solution if it worked perfectly and/or what they would pay for it, and only after learning all of that give them a “teaser demo” where you keep explaining that you built it in this way b/c you heard from X other customers that they wanted it that way, and then asking them “has that also been an issue for you” etc. and then clearly define next steps after the meeting, which in this case, depending on your stage could either be a PoC / SOW contract or a meeting with the actual decision-maker (if they aren’t in the room)
Has anyone built a customized solution of your primary product for a large corporate entity before? I’m trying to figure out what I need to bring to the table at our first meeting.
J
Written by Jasmine Sunga
Updated over 5 years ago