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Anyone used an account based sales tool that they like? Overall, want a solution that keeps track of the tactics, has the ability to match it with our key buyer profiles, and then sequence the plays.

J
Written by Jasmine Sunga
Updated over 5 years ago

The short answer is there aren't any notable purpose built tools for Account Based Sales. There are quite a few for Account Based Marketing because Account Based Sales typically relies on individual reps judgement with some direction from the head of Sales Org, while Account Based Marketing can be largely automated.

For what it is worth, many companies use CRM (SFDC mostly) to keep track of activities and track sequencing at individual / team level. Mostly left to the judgement of sales reps, with oversight. Some smaller companies have tryied Hubspot for sequencing with some success.ย 

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