When approaching a client you’d want your CAB position to go to your main champion. If you put too many members from the same company on your CAB, it could leave your product in a weird place because they may want different things. I.E. A COO is looking for something different than the VP of Marketing….
In terms of CAB, would it be weird to approach more than one executive of a big corp?
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Written by Jasmine Sunga
Updated over 5 years ago